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Seniors and Health - US - December 2018
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Seniors and Health - US - December 2018
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Seniors – What You Need to Know
Seniors by the Numbers
Market Perspective
Market Factors

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Seniors and Health - US - December 2018
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Health Focuses
Health Management
Motivations for Healthy Living
Information Sources
Attitudes toward Health and Wellbeing

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Seniors and Health - US - December 2018
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s In?
What’s Struggling?
What’s Next?

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Seniors and Health - US - December 2018
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
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What you need to know

The number of Seniors, adults aged 65+, is on the rise. By 2023, the US population of Seniors will be 61.6 million strong, accounting for 23.2% of the total US population – up from 20.6% in 2018. Today’s Seniors express a positive, realistic attitude toward health. Focusing on preventive health and self-care seem to drive Seniors’ contentment and confidence in their ability to take care of their own wellbeing. While Seniors are increasingly tech-savvy, they remain dedicated to the basics of health management and prioritize enjoyment in their golden years.

Definition

This Report explores the consumer attitudes and behaviors of Seniors (aged 65+) toward personal health as well as attitudes toward professional healthcare services.

For the purposes of this Report, Mintel has used the following definitions:

  • Younger Seniors: internet users aged 65-74

  • Older Seniors: internet users aged 75+

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