Author: Mintel Group Ltd.
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Seniors and Health - US - December 2018
Overview
 
What you need to know 
The number of Seniors, adults aged 65+, is on the rise. By 2023, the US population of Seniors will be 61.6 million strong, accounting for 23.2% of the total US population – up from 20.6% in 2018. Today’s Seniors express a positive, realistic attitude toward health. Focusing on preventive health and self-care seem to drive Seniors’ contentment and confidence in their ability to take care of their own wellbeing. While Seniors are increasingly tech-savvy, they remain dedicated to the basics of health management and prioritize enjoyment in their golden years. 

Definition 
This Report explores the consumer attitudes and behaviors of Seniors (aged 65+) toward personal health as well as attitudes toward professional healthcare services.

For the purposes of this Report, Mintel has used the following definitions:

●	Younger Seniors: internet users aged 65-74
●	Older Seniors: internet users aged 75+

This report is supplied in accordance with Mintel's terms and conditions.  
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