“While live TV remains important, the decline in live viewing time in recent years shows little sign of change. Younger demographics are prioritising short-form video on social networks and are spending their money on streaming services rather than traditional pay-TV contracts. While Netflix continues to lead the streaming market, competition is set to intensify as Disney and Apple enter the fold, making the success of original productions even more vital.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Background
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Live TV Viewing
On-demand Viewing
Paid Streaming Services
Interest in new Subscription Services
TV and Video Content Habits
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
23rd April 2020
“Video chatting has become a central element of people’s lives in lockdown, opening the door for a variety of services, from online dating to social media, to introduce more video call features. Caution will still need to be shown, though, as the security of video chatting faces more scrutiny”. 
30th March 2020
“Social platforms are taking a strong role in moderating content related to coronavirus, by banning harmful misinformation and profiteering, as well as promoting trusted news sources.”
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Live TV is in decline but will retain importance for some time yet
