UK Attitudes towards Video and TV Market Report 2022
£ 2,195 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 2,195 (Excl.Tax)
The UK Attitudes Towards Video and TV Market Report examines consumers’ television viewing habits and attitudes towards video streaming services, launch activity and the impact of the cost of living crisis on the UK TV market. This report provides a comprehensive overview of the UK TV market size, along with market projections, segmentation and current industry trends for the video and TV market.
The pandemic has seen a rise in video on demand subscriptions, yet there are signs of this slowing. With inflation and the cost of living on the rise, consumers are becoming more conscious of making sure they receive value for money when it comes to their discretionary spending. Pay-TV subscriptions and streaming services will be closely examined as people look to economise and focus on essential items, particularly since some streaming services have recently increased their subscriptions.
In the UK TV market, live TV viewing is likely to continue declining in share, except among older demographics who will still consume TV this way.
However, over half of UK consumers like having a scheduled programme to look forward to every week, indicating that appointment TV still has a place in consumer routines, despite the ease of on-demand binge-watching. In some circumstances, a restricted release approach can still create excitement and momentum around content programming and help build anticipation with staggered release schedules.
In the longer-term, ad-supported versions of popular streaming services such as Disney+ and Netflix look set to appear within the next couple of years, which offers an opportunity for brands to get involved with partnerships with providers, who have otherwise been out of scope for commercial tie-ups to this point.
The continuing rise of live streaming, on-demand viewing from both paid-for streaming and linear channels will mean consumers have even more content to choose from for video and TV than ever before. Interfaces and content aggregation will mean personalised TV channels encompassing consumer viewing sources will drive the TV and video experience.
To discover more about the UK Attitudes Towards Video and TV Market Report 2022, read our UK Cinema Market Report 2022, or take a look at our other Video and TV Market Research.
Brands: Netflix, Sky, Virgin, Amazon Prime, Now TV, Disney+, Discovery+, Apple TV, All4, BBC, ITVX, BT Sport, Eurosport, BritBox, TalkTalk, Paramount+.
Products: Linear broadcasts on TV, video-on-demand, subscription video-on-demand.
This report, written by Joe Birch, a leading analyst in the technology sector, delivers in-depth commentary and analysis to highlight current trends in the UK TV market and add expert context to the numbers.
The video and UK TV market market is highly fragmented, with consumers taking multiple sources and watching across a range of devices. As a result, TV interfaces to collate and organise content will deliver an increasingly personalised viewing schedule for consumers. More broadly, the cost of living crisis will mean many reviewing the value of their subscriptions, while ad-supported services will grow as consumers seek to save money without losing out on access to content.”
Joe Birch
Consumer Technology Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.