Attitudes towards Video and TV: Inc Impact of COVID-19 - UK - August 2020
Attitudes towards Video and TV: Inc Impact of COVID-19 - UK - August 2020

“Whilst COVID-19 has driven spikes in viewing time across all platforms, the wider backdrop of falling live television viewing minutes, declining advertising revenues and competing attentions from other media are making for a challenging backdrop for linear broadcasters. Take-up of paid-for streaming services, which accelerated under lockdown, will likely continue the longer-term shift to streaming first as a way to consume television and video content. Communal online viewing experiences have ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
COVID-19 and Attitudes Towards TV and Video
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – Key Takeaways
Market Background
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
Impact of COVID-19 on Consumer Behaviour
Live TV Viewing
On-Demand Viewing
Paid Streaming Services
TV and Video Content Habits
Interest in New Subscription Services
Views on the Licence Fee

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – Key Takeaways
Launch Activity and Innovation

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information