Over-50s Guaranteed Acceptance Life Insurance - UK - June 2019
Over-50s Guaranteed Acceptance Life Insurance - UK - June 2019

“The market for over-50s guaranteed acceptance life insurance experienced a surge in new premiums during 2018 as insurers doubled down on advertising spend in the first half of the year. But the uplift is expected to be temporary as the sector faces up to both the opportunities and challenges of addressing a growing but increasingly diverse and changing over-50s demographic.”

– Thomas Slide, Senior Research Analyst

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size
Channels to Market
Market Drivers
Regulatory and Legislative Changes

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Life Insurance Ownership
Consideration of Over-50s Life Insurance
Reasons for Not Considering Cover
Exposure to Advertising
Appeal of Welcome Gifts
Sources of Information
Attitudes towards Over-50s Life Insurance

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Market Shares
Competitive Strategies
Advertising and Marketing Activity

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information