“Guaranteed acceptance plans are suitable for over-50s adults looking to plan the cost of their funeral, as they have now become almost synonymous to funeral plans. Product development and partnerships between insurers and funeral providers have blurred the lines between the two products over the years. The fact that many consumers take out life insurance to plan for funeral costs is extremely positive for the over-50s protection market, as demand ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
SWOT Analysis
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Over-50s Consumer – Life Insurance Ownership
The Over-50s Consumer – Purchase Triggers
The Over-50s Consumer – Influencing Factors
The Over-50s Consumer – Future Financial Arrangements
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – The Over-50s Consumer – Life Insurance Ownership
Appendix – The Over-50s Consumer – Purchase Triggers
Appendix – The Over-50s Consumer – Influencing Factors
Appendix – The Over-50s Consumer – Future Financial Arrangements
28th February 2013
“Market share in the whole-of-life insurance market is highly concentrated among a small number of providers, with the top five firms accounting for nine in ten policy sales. In part, this is driven by the fact that a well-know and reputable brand is highly influential for consumers as policyholders want ...
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Why do consumers take out life insurance?
