“The growth experienced in 2015 is an encouraging sign for a market that has been in decline since 2011. With an ageing population and the ever increasing cost of funerals, the guaranteed acceptance market should be well placed to benefit from these concerns. However, insurers will need to continue to innovate and bring new benefits to their policies to ensure the market doesn’t lose out to competing products and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Forecast
Channels to Market
Market Drivers
Regulatory and Legislative Changes
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Life Insurance Ownership
Reasons for Purchase
Factors Influencing Choice of Provider
Attitudes towards Over-50s Life Insurance
Attitudes towards Planning for the Future
Planning for Funeral Expenses
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Competitive Strategies
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
30th June 2017
27th April 2017
“Insurers are taking further steps to put the customer at the heart of their strategy, most notably by providing access to improved digital services, helping them to live healthier or safer lives and by delivering superior customer service.
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Tackling issues of fairness and value could result in added complexity with over-50s life insurance market
