Table of Contents
Introduction And Abbreviations
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- Introduction
- Other Relevant Reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- A Simple Product That Fills Many Needs
- Strong Sales Growth Returns
- Market Segmentation
- Almost All Suppliers of Smoothies Growing
- New RTD Smoothies Promoted More Heavily Than Made-To-Order Smoothies
- Consumer Survey Shows Much Room To Grow
- Incidence of drinking smoothie or yogurt drinks
- Why people do or do not drink smoothies
- Rate of smoothie consumption and types preferred
- Future
Market Drivers
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- Healthier Eating
- Weight Management and Dieting
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- Figure 1: Incidence of overweight and obesity, 20-74 year olds, 1976-2000
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- Figure 2: Incidence of being overweight, 6-19 year olds, 1976-2000
- Active Adults
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- Figure 3: Health and fitness club membership, 1997-2002
- Figure 4: Level of sports participation, team and individual sports by age and gender, 2000/01 and 2002/03
- The Youth Market
- Smoothies As An Impulse Purchase
- Consumer Confusion and Lack of Awareness
- Convenience and Portability are Key
Market Size & Trends
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- Figure 5: Total U.S. retail sales of smoothies, at current and constant prices, 1998-2003
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- Graph 1: Total U.S. retail sales of smoothies, at current and constant prices*, 1998-2003
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Market Segmentation
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- Overview
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- Figure 6: U.S. sales of smoothies, by segment, 2001 and 2003
- Made-To-Order Smoothies
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- Figure 7: U.S. sales of smoothies, by type, 2001 and 2003
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- Graph 2: U.S. sales of smoothies, by type, 2003
- Functional smoothies
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- Figure 8: U.S. retail sales of functional smoothies, at current and constant prices, 1998-2003
- Smoothies without boosts
- Dessert-type smoothies
- RTD Smoothies
- Smoothies—Frozen and Mixes (For At-Home Consumption)
Supply Structure
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- MADE-TO-ORDER SMOOTHIES
- Overview
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- Figure 9: U.S. sales of made-to-order smoothie suppliers, by brand and outlet type, 2001 and 2003
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- Graph 3: U.S. sales* of made-to-order smoothie suppliers, by outlet type**, 2001 and 2003
- Companies and Brands
- Dairy Queen/Orange Julius
- Dunkin’ Donuts
- Freshëns
- Jamba Juice
- Maui Wowi
- Smoothie King
- RTD & FROZEN SMOOTHIES/MIXES
- Overview
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- Figure 10: U.S. brand sales and distribution of RTD & frozen smoothies/mixes, 2001 and 2003
- Soy-based smoothies
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- Figure 11: U.S. brand sales of RTD soy-based smoothies at FDM, 2001 and 2003
- Companies and Brands
- Campbell’s
- PepsiCo, Inc./Tropicana/SoBe
- The Coca-Cola Company/Odwalla
Advertising & Promotion
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- Introduction
- Jamba Juice
- Planet Smoothie
- Dunkin’ Donuts
- PepsiCo
- Snapple
Retail Distribution
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- Introduction
- Made-To-Order Smoothies
- Introduction
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- Figure 12: U.S. sales of made-to-order smoothies, by type of establishment, 2001 and 2003
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- Figure 13: Number of locations selling made-to-order smoothies, by type of establishment, 2001 and 2003
- Channel Summary
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- Figure 14: U.S. sales of made-to-order smoothies, by type of retailer, 1998-2003
- Smoothie and juice bars
- Introduction
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- Figure 15: U.S. retail sales of smoothies through smoothie and juice bars at current and constant prices, 1998-2003
- Companies & Brands
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- Figure 16: Sales of leading U.S. smoothie and juice bar companies, 2001 and 2003
- Figure 17: Number of locations of leading U.S. smoothie and juice bar companies, 2001 and 2003
- Alternative Retailers
- Introduction
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- Figure 18: Sales of smoothies through alternative retailers, at current and constant prices, 1999-2003
- Companies and outlet types
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- Figure 19: Sales of smoothies through alternative retailers, by retailer type, 2001 and 2003
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- Figure 20: Number of alternative retailer locations supplying smoothies, by retailer type, 2001 and 2003
- Health clubs
- Vitamin & supplement retailers
- Full service casual dining chains
- Quick service restaurants
- College campuses
- All other
- Dessert-type smoothies
- Introduction
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- Figure 21: Sales of dessert type smoothies, at current and constant prices, 1998-2003
- Companies & brands
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- Figure 22: Sales of dessert-type smoothies, by company/brand, 2001 and 2003
- Figure 23: Number of retailers of dessert-type smoothies, 2001 and 2003
The Consumer
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- Introduction
- Incidence of Drinking Smoothies or Yogurt Drinks
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- Figure 24: Consumption of smoothies or yogurt drinks in the past month, by gender, January 2004
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- Figure 25: Consumption of smoothies or yogurt drinks in the past month, by age, January 2004
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- Figure 26: Consumption of smoothies or yogurt drinks in the past month, by household income, January 2004
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- Figure 27: Consumption of smoothies or yogurt drinks in the past month, by region, January 2004
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- Figure 28: Consumption of smoothies or yogurt drinks in the past month, by race/ethnicity, January 2004
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- Figure 29: Consumption of smoothies or yogurt drinks in the past month, by urban/non-urban residence, January 2004
- Volume Consumption of Smoothies
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- Figure 30: Volume consumption of smoothies in the past month, by gender, January 2004
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- Figure 31: Volume consumption of smoothies in the past month, by age, January 2004
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- Figure 32: Volume consumption of smoothies in the past month, by region, January 2004
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- Figure 33: Volume consumption of smoothies in the past month, by metro/non-metro status, January 2004
- Type of Smoothies Preferred
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- Figure 34: Preference for types of smoothies in the past month, by gender, January 2004
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- Figure 35: Preference for types of smoothies in the past month, by age, January 2004
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- Figure 36: Preference for types of smoothies in the past month, by income, January 2004
- Why People Drink Smoothies
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- Figure 37: Main reason for drinking smoothies, by gender, January 2004
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- Figure 38: Main reason for drinking smoothies, by age, January 2004
- Why People Do Not Drink Smoothies Or Yogurt Drinks
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- Figure 39: Main reason for not drinking smoothies/yogurt drink from a store or juice bar in the past month, by gender, January 2004
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- Figure 40: Main reason for not drinking smoothies/yogurt drink at home in the past month, by gender, January 2004
- Summary
- Incidence of drinking smoothie or yogurt drinks
- Why people do or do not drink smoothies
- Consumption rate of smoothies
- Types of smoothies preferred
Future & Forecast
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- FUTURE TRENDS
- What is a smoothie?
- Health conscious consumers
- Childhood obesity will cause parents to encourage alternate beverages and snacks
- RTD manufacturers will seize the opportunity to expand
- Mixes will continue to gain in popularity
- Weather becomes less of an issue
- MARKET FORECAST
- Continued real growth over the next five years
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- Figure 41: Forecast of total U.S. retail sales of smoothies, at current and constant prices, 2003-08
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- Graph 4: Total U.S. retail sales of smoothies in 1998-2003, at current prices, and forecast for 2004-08
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Developments
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- CATEGORY REVIEW
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- Figure 42: New product introductions of smoothies, by category, 1998-2003
- NEW PRODUCT BRIEFS
- Carvel Ice Cream Bakery: Uptown Smoothies
- Pulmuone: Soga Furée Non-Dairy Natural Soy Smoothie
- Inobys: Frulatté Foods Energizing Meal-In-Motion
- Hansen’s Natural: Protein Smoothie
- Galaxy Foods: Veggie Milk Ready-to-Serve Smoothie
- VIP Sales: Ready to Blend Smoothies
- PepsiCo: Dole Smoothers Fruit Smoothie
- Stearns & Lehman: Palm Bay Club Fruit Smoothie Mix for Foodservice
- Heinz USA: Weight Watchers Smoothie
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