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Smoothies - US - February 2004

INTRODUCTION AND ABBREVIATIONS
Introduction
Other Relevant Reports
Definition
Abbreviations & Terms
Abbreviations
Terms
EXECUTIVE SUMMARY
A Simple Product That Fills Many Needs
Strong Sales Growth Returns
Market Segmentation
Almost All Suppliers of Smoothies Growing
New RTD Smoothies Promoted More Heavily Than Made-To-Order Smoothies
Consumer Survey Shows Much Room To Grow
Incidence of drinking smoothie or yogurt drinks
Why people do or do not drink smoothies
Rate of smoothie consumption and types preferred
Future
MARKET DRIVERS
Healthier Eating
Weight Management and Dieting
Figure 1: Incidence of overweight and obesity, 20-74 year olds, 1976-2000
Figure 2: Incidence of being overweight, 6-19 year olds, 1976-2000
Active Adults
Figure 3: Health and fitness club membership, 1997-2002
Figure 4: Level of sports participation, team and individual sports by age and gender, 2000/01 and 2002/03
The Youth Market
Smoothies As An Impulse Purchase
Consumer Confusion and Lack of Awareness
Convenience and Portability are Key
MARKET SIZE & TRENDS
Figure 5: Total U.S. retail sales of smoothies, at current and constant prices, 1998-2003
Graph 1: Total U.S. retail sales of smoothies, at current and constant prices*, 1998-2003
MARKET SEGMENTATION
Overview
Figure 6: U.S. sales of smoothies, by segment, 2001 and 2003
Made-To-Order Smoothies
Figure 7: U.S. sales of smoothies, by type, 2001 and 2003
Graph 2: U.S. sales of smoothies, by type, 2003
Functional smoothies
Figure 8: U.S. retail sales of functional smoothies, at current and constant prices, 1998-2003
Smoothies without boosts
Dessert-type smoothies
RTD Smoothies
Smoothies—Frozen and Mixes (For At-Home Consumption)
SUPPLY STRUCTURE
 MADE-TO-ORDER SMOOTHIES
Overview
Figure 9: U.S. sales of made-to-order smoothie suppliers, by brand and outlet type, 2001 and 2003
Graph 3: U.S. sales* of made-to-order smoothie suppliers, by outlet type**, 2001 and 2003
Companies and Brands
Dairy Queen/Orange Julius
Dunkin’ Donuts
Freshëns
Jamba Juice
Maui Wowi
Smoothie King
 RTD & FROZEN SMOOTHIES/MIXES
Overview
Figure 10: U.S. brand sales and distribution of RTD & frozen smoothies/mixes, 2001 and 2003
Soy-based smoothies
Figure 11: U.S. brand sales of RTD soy-based smoothies at FDM, 2001 and 2003
Companies and Brands
Campbell’s
PepsiCo, Inc./Tropicana/SoBe
The Coca-Cola Company/Odwalla
ADVERTISING & PROMOTION
Introduction
Jamba Juice
Planet Smoothie
Dunkin’ Donuts
PepsiCo
Snapple
RETAIL DISTRIBUTION
Introduction
Made-To-Order Smoothies
Introduction
Figure 12: U.S. sales of made-to-order smoothies, by type of establishment, 2001 and 2003
Figure 13: Number of locations selling made-to-order smoothies, by type of establishment, 2001 and 2003
Channel Summary
Figure 14: U.S. sales of made-to-order smoothies, by type of retailer, 1998-2003
Smoothie and juice bars
Introduction
Figure 15: U.S. retail sales of smoothies through smoothie and juice bars at current and constant prices, 1998-2003
Companies & Brands
Figure 16: Sales of leading U.S. smoothie and juice bar companies, 2001 and 2003
Figure 17: Number of locations of leading U.S. smoothie and juice bar companies, 2001 and 2003
Alternative Retailers
Introduction
Figure 18: Sales of smoothies through alternative retailers, at current and constant prices, 1999-2003
Companies and outlet types
Figure 19: Sales of smoothies through alternative retailers, by retailer type, 2001 and 2003
Figure 20: Number of alternative retailer locations supplying smoothies, by retailer type, 2001 and 2003
Health clubs
Vitamin & supplement retailers
Full service casual dining chains
Quick service restaurants
College campuses
All other
Dessert-type smoothies
Introduction
Figure 21: Sales of dessert type smoothies, at current and constant prices, 1998-2003
Companies & brands
Figure 22: Sales of dessert-type smoothies, by company/brand, 2001 and 2003
Figure 23: Number of retailers of dessert-type smoothies, 2001 and 2003
THE CONSUMER
Introduction
Incidence of Drinking Smoothies or Yogurt Drinks
Figure 24: Consumption of smoothies or yogurt drinks in the past month, by gender, January 2004
Figure 25: Consumption of smoothies or yogurt drinks in the past month, by age, January 2004
Figure 26: Consumption of smoothies or yogurt drinks in the past month, by household income, January 2004
Figure 27: Consumption of smoothies or yogurt drinks in the past month, by region, January 2004
Figure 28: Consumption of smoothies or yogurt drinks in the past month, by race/ethnicity, January 2004
Figure 29: Consumption of smoothies or yogurt drinks in the past month, by urban/non-urban residence, January 2004
Volume Consumption of Smoothies
Figure 30: Volume consumption of smoothies in the past month, by gender, January 2004
Figure 31: Volume consumption of smoothies in the past month, by age, January 2004
Figure 32: Volume consumption of smoothies in the past month, by region, January 2004
Figure 33: Volume consumption of smoothies in the past month, by metro/non-metro status, January 2004
Type of Smoothies Preferred
Figure 34: Preference for types of smoothies in the past month, by gender, January 2004
Figure 35: Preference for types of smoothies in the past month, by age, January 2004
Figure 36: Preference for types of smoothies in the past month, by income, January 2004
Why People Drink Smoothies
Figure 37: Main reason for drinking smoothies, by gender, January 2004
Figure 38: Main reason for drinking smoothies, by age, January 2004
Why People Do Not Drink Smoothies Or Yogurt Drinks
Figure 39: Main reason for not drinking smoothies/yogurt drink from a store or juice bar in the past month, by gender, January 2004
Figure 40: Main reason for not drinking smoothies/yogurt drink at home in the past month, by gender, January 2004
Summary
Incidence of drinking smoothie or yogurt drinks
Why people do or do not drink smoothies
Consumption rate of smoothies
Types of smoothies preferred
FUTURE & FORECAST
 FUTURE TRENDS
What is a smoothie?
Health conscious consumers
Childhood obesity will cause parents to encourage alternate beverages and snacks
RTD manufacturers will seize the opportunity to expand
Mixes will continue to gain in popularity
Weather becomes less of an issue
 MARKET FORECAST
Continued real growth over the next five years
Figure 41: Forecast of total U.S. retail sales of smoothies, at current and constant prices, 2003-08
Graph 4: Total U.S. retail sales of smoothies in 1998-2003, at current prices, and forecast for 2004-08
Forecast Factors
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT DEVELOPMENTS
 CATEGORY REVIEW
Figure 42: New product introductions of smoothies, by category, 1998-2003
 NEW PRODUCT BRIEFS
Carvel Ice Cream Bakery: Uptown Smoothies
Pulmuone: Soga Furée Non-Dairy Natural Soy Smoothie
Inobys: Frulatté Foods Energizing Meal-In-Motion
Hansen’s Natural: Protein Smoothie
Galaxy Foods: Veggie Milk Ready-to-Serve Smoothie
VIP Sales: Ready to Blend Smoothies
PepsiCo: Dole Smoothers Fruit Smoothie
Stearns & Lehman: Palm Bay Club Fruit Smoothie Mix for Foodservice
Heinz USA: Weight Watchers Smoothie

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