What you need to know
Skin conditions (eg acne and spots) are very common among modern Chinese consumers, and they take treatments into their own hands. Taking medicines is not a common approach to treat skin conditions.
This creates opportunities for the so-called cosmeceuticals to flourish in China. And given consumers hold positive attitudes towards the mildness and effectiveness of cosmeceuticals, cosmeceuticals can expand into a broader consumer base (eg those without skin conditions), promoting preventative usage.
Back to top