“Although many brands are undertaking new and exciting initiatives, particularly in terms of product/service development or ethical behaviour, there tends to be a prevailing attitude amongst consumers that brands which have ‘been there and done that’ are the ones that excel.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Leaders – What You Need to Know
Usage Leaders
Trust Leaders
Differentiation Leaders
Ethical Leaders
Favouritism and Commitment Leaders
Innovation Leaders
Value Leaders
Quality Leaders
Experience Leaders
Sector Review – What You Need to Know
Automotive
BPC
Drink
Fashion/Apparel
Financial Services
Food
Foodservice
Household Care
Retail
Technology Products
Technology Services
Travel
Ones to Watch – What You Need to Know
Gtech
Benefit
Patagonia
Airbnb
B&M
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered
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