“Perceptions of the biggest brands in FMCG sectors tend to be fairly secure and steady, suggesting that consumers have a mindset about familiar brands that rarely wavers. However, in other more dynamic markets there is less of a bias towards heritage brands, allowing new entrants to compete with established brands almost immediately. The increasing influence of technology in consumer lifestyles could further cause a shift in the brands most likely ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Overview – What You Need to Know
Brand Usage
Brand Trust
Brand Differentiation
Brand Satisfaction and Recommendation
Brand Preference
Quality and Reputation
Innovation
Customer Service
Value
Ethics
Sector Review – What You Need To Know
Automotive
Beauty and Personal Care
Drink
Fashion
Finance
Food
Foodservice
Household Care
Media
Retail
Technology Products
Technology Service Providers
Travel
Brand Leaders – What You Need to Know
Amazon
Heinz
Fairy
Colgate
Google
Samsung
British Airways
Challenger Brands – What You Need to Know
Netflix
Dyson
First Direct
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered
31st July 2017
“Samsung’s image has been knocked since the issues created by the recall and subsequent withdrawal of the Galaxy Note 7. A successful launch of the latest iteration of the Galaxy Note, due to be unveiled in August 2017, could see the brand put the tribulations of the past year firmly ... 
30th June 2017
“Sportswear sponsorship deals are increasing in value and the influence of sportswear brands over the sporting world is ever-growing. However, the two biggest sportswear brands struggle to differentiate themselves from one another, suggesting that changing tack to more realistic heroes may provide an opportunity to stand out from the crowd ... |
