Brand Leaders: Inc Impact of COVID-19 - UK - December 2020
Brand Leaders: Inc Impact of COVID-19 - UK - December 2020

“The COVID-19 crisis and the consumer response underlines the purpose of creating a strong brand image. The trust in big name brands has drawn consumers towards them at a time when consumers have been looking for reassurance. In household care for example, which has seen a move towards effective and functional products, brands like Dettol and Domestos have increased sales.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on Consumers

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Leading Brands – Key Takeaways
Usage
Trust
Differentiation
Favouritism and Preference
Satisfaction and Recommendation
Quality
Innovation
Value
Worth Paying More For
Ethical Brands
Category Leaders – Key Takeaways
Beauty & Personal Care
Drink
Financial Services
Food
Foodservice
Household Care
Retail
Technology and Media
Travel

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered