Table of Contents
Overview
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- What you need to know
- Products covered in this Report
- Excluded
Executive Summary
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- The market
- Modest growth predicted for the category
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- Figure 1: Best- and worst-case forecast for UK retail value sales of hand. body, and footcare, 2011-21
- Companies and brands
- E45 appeals to comfort concerns in bodycare
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- Figure 2: UK brand shares in value sales of mass-market bodycare, year ending January 2017
- Irritation pushes handcare brands forward
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- Figure 3: UK brand shares in value sales of mass-market handcare, year ending January 2017
- Footcare takes a step back
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- Figure 4: UK brand shares in value sales of mass-market footcare, year ending January 2017
- Decline in true innovation
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- Figure 5: New product development in the hand, body and footcare category, by launch type, January 2014–February 2017
- The consumer
- Comfort before beauty
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- Figure 6: Skin concerns, by body part, January 2017
- Category advancement is in our hands
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- Figure 7: Change in product usage in the last 12 months, January 2017
- Bring in the professionals
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- Figure 8: Behavioural changes over the last 12 months (“yes” responses only), all vs youngest demographics, January 2017
- Special offers no longer enough
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- Figure 9: Reasons for purchasing new products, January 2017
- Keep it simple, keep it safe
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- Figure 10: Attitudes towards hand/body/footcare products, January 2017
- What we think
Issues and Insights
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- No need for prestige
- The facts
- The implications
- Footcare too functional
- The facts
- The implications
The Market – What You Need to Know
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- Prestige grows, but not enough
- Footcare limping behind
- A hands-on approach to hydration
Market Size and Forecast
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- Category indifference could create trouble for prestige
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- Figure 11: UK retail value sales of hand, body and footcare, at current and constant prices, 2011-21
- Modest growth predicted for the category
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- Figure 12: Best- and worst-case forecast for UK retail value sales of hand, body and footcare, 2011-21
- Forecast methodology
Market Segmentation
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- Step change needed in footcare
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- Figure 13: UK retail sales value of hand, body and footcare, by segment, 2015-16
- Basic bodycare reigns
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- Figure 14: UK retail sales value of bodycare, by segment, 2015-16
- Mass market poised for growth
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- Figure 15: UK retail value sales of hand, body and footcare, mass vs prestige, 2015-16
Channels to Market
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- Less traditional channels seizing value
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- Figure 16: UK retail value sales of hand, body and footcare, by outlet type, 2015-16
Market Drivers
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- Population growth amongst youngest and oldest
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- Figure 17: Trends in the age structure of the UK population, 2011-21
- Needs of the next generation
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- Figure 18: Children’s usage of BPC Products, by gender, August 2016
- Confidence in personal finance under question
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- Figure 19: GFK NOP Consumer Confidence Index, Jan 2013-Jan 2017
- A struggle for prestige
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- Figure 20: Brand types of beauty products most commonly used, October 2016
- The cycle of indifference
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- Figure 21: Time spent on maintaining/enhancing face, hair and body, December 2016
- Social media pressure
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- Figure 22: Usage of select social and media networks in the last three months, by age, March 2016
Companies and Brands – What You Need to Know
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- Bodycare gets intensive
- Handcare users need soothing relief
- Footcare takes a step back
- Innovation decline driven by bodycare
- Spend in TV advertising slides
Market Share
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- Specialist dry skin brands doing well in bodycare
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- Figure 23: UK retail value sales of mass-market bodycare, by brand, years ending January, 2016 and 2017
- Handcare market experiencing the most growth overall
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- Figure 24: UK retail value sales of mass-market handcare, by brand, years ending January, 2016 and 2017
- Footcare remains medicinal as Scholl sees large losses
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- Figure 25: UK retail value sales of mass-market footcare, by brand, years ending January, 2016 and 2017
Launch Activity and Innovation
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- Hands get increased attention
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- Figure 26: New product development in the hand, body and footcare category, by sub-category, January 2014–February 2017
- Figure 27: Examples of range extensions through spray formats and larger packs, 2016-17
- Figure 28: New product development in the hand, body and footcare category, by launch type, January 2014–February 2017
- Growth of mass market
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- Figure 29: New product development in the hand, body and footcare category, by price positioning, January 2014–February 2017
- Figure 30: New product development in the hand, body and footcare category, by branded vs own-label, January 2014–February 2017
- All to play for
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- Figure 31: New product development in the hand, body and footcare category, by ultimate company, 2016
- Figure 32: Range extensions in the hand, body and footcare category, 2016-17
- Demanding the facts
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- Figure 33: Percentage change in biggest hand, body and footcare product launch claims, 2015-16
- Figure 34: Hand and bodycare NPD featuring direct claims, 2016-17
Advertising and Marketing Activity
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- Advertising spend falls as traditional avenues receive less investment
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- Figure 35: Total above-the-line, online display and direct mail advertising expenditure on hand, body and footcare, January 2014–February 2017
- Major players end their TV campaigns
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- Figure 36: Recorded above-the-line, online display and direct mail advertising expenditure on hand, body and footcare, by media type, January 2014-February 2017
- Figure 37: Share of recorded above-the-line, online display and direct mail advertising expenditure on hand, body and footcare, by top advertisers, 2016
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- Figure 38: NIVEA Body Q10 Firming Lotion advert, 2016
- Nielsen Ad Intel coverage
Brand Research
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- Brand map
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- Figure 39: Attitudes towards and usage of selected brands, March 2017
- Key brand metrics
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- Figure 40: Key metrics for selected brands, March 2017
- Brand attitudes: Dove’s body confidence campaigns strike a chord with users
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- Figure 41: Attitudes, by brand, March 2017
- Brand personality: Intensive hydration brands seem lacklustre
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- Figure 42: Brand personality – macro image, March 2017
- Garnier’s youthful status may affect perceived expertise and effectiveness
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- Figure 43: Brand personality – micro image, March 2017
- Brand analysis
- Dove’s widening appeal helps brand image but not sales
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- Figure 44: User profile of Dove, March 2017
- E45 benefits from interest in basic, hydrating formats
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- Figure 45: User profile of E45, March 2017
- With positive user experiences, Aveeno invests in awareness
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- Figure 46: User profile of Aveeno, March 2017
- Underwhelming consumer experience hampers trust in Garnier
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- Figure 47: User profile of Garnier, March 2017
- Palmers lacks much identity
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- Figure 48: User profile of Palmers, March 2017
- Nip+Fab falls victim to the dwindling interest in beauty claims
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- Figure 49: User profile of Nip+Fab, March 2017
The Consumer – What You Need to Know
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- Age before beauty
- Category advancement is in our hands
- Bring in the professionals
- The push and pull of social media
- Keep it simple
Skin Concerns
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- Hands denote age while feet lack moisture
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- Figure 50: Skin concerns, by body part, January 2017
- Older users go back to basics
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- Figure 51: Number of skin conditions, all vs oldest demographics, January 2017
Product Usage
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- Hand usage is rising
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- Figure 52: Change in product usage in the last 12 months, January 2017
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- Figure 53: Selected behavioural changes among those using less of selected product formats, January 2017
- Footcare signals an advanced repertoire
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- Figure 54: Usage of product formats (same usage as 12 months ago), by users of specific products, January 2017
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- Figure 55: VOESH’s Pedi in a Box, March 2017
Behavioural Changes
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- Recessionary behaviour is on the rise
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- Figure 56: Behavioural changes over the last 12 months, January 2017
- Professional treatments favoured over prestige
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- Figure 57: Selected behavioural changes over the last 12 months (‘yes’ reponses only), by age group, January 2017
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- Figure 58: Product launches incorporating professional techniques, 2015-17
- Men need a helping hand
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- Figure 59: Selected behavioural changes over the last 12 months amongst men (‘yes’ responses only), by age, January 2017
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- Figure 60: AB Crew bodycare launches, 2015
Attitudes towards Hand, Body and Footcare
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- Transparency garners trust
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- Figure 61: Attitudes towards hand/body/footcare products, January 2017
- Simplicity could drive category growth
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- Figure 62: Selected attitudes towards hand/body/footcare products (any agree), by purchase type, January 2017
Purchasing of Hand, Body and Footcare
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- Adults either try or don’t even buy
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- Figure 63: Purchasing behaviour in the last 12 months, January 2017
- Lotion users are less experimental
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- Figure 64: Formats used, by purchase of new products in the last 12 months, January 2017
- Special offers risk undermining interest
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- Figure 65: Reasons for purchasing new products, January 2017
- Hand and footcare are more considered purchases
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- Figure 66: Selected reasons for purchasing new products, by product type, January 2017
- New influencers may breathe life into bodycare
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- Figure 67: Personal care packaging collaborations with fashion designers, 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Forecast methodology
Appendix – Companies and Brands
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- Figure 68: New product development in the bodycare segment by launch type, January 2014–February 2017
- Figure 69: New product development in the handcare segment, by launch type, January 2014–February 2017
- Figure 70: New product development in the footcare segment, by launch type, January 2014–February 2017
- Figure 71: Percentage change in biggest bodycare product launch claims, 2015-16
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- Figure 72: Percentage change in biggest handcare product launch claims, 2015-16
- Figure 73: Percentage change in biggest footcare product launch claims, 2015-16
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