Author: Mintel Group Ltd.
Last saved by: HTTP server

Hand, Body and Footcare - UK - April 2017

OVERVIEW
What you need to know
Products covered in this Report
Excluded
EXECUTIVE SUMMARY
The market
Modest growth predicted for the category
Figure 1: Best- and worst-case forecast for UK retail value sales of hand. body, and footcare, 2011-21
Companies and brands
E45 appeals to comfort concerns in bodycare
Figure 2: UK brand shares in value sales of mass-market bodycare, year ending January 2017
Irritation pushes handcare brands forward
Figure 3: UK brand shares in value sales of mass-market handcare, year ending January 2017
Footcare takes a step back
Figure 4: UK brand shares in value sales of mass-market footcare, year ending January 2017
Decline in true innovation
Figure 5: New product development in the hand, body and footcare category, by launch type, January 2014–February 2017
The consumer
Comfort before beauty
Figure 6: Skin concerns, by body part, January 2017
Category advancement is in our hands
Figure 7: Change in product usage in the last 12 months, January 2017
Bring in the professionals
Figure 8: Behavioural changes over the last 12 months (“yes” responses only), all vs youngest demographics, January 2017
Special offers no longer enough
Figure 9: Reasons for purchasing new products, January 2017
Keep it simple, keep it safe
Figure 10: Attitudes towards hand/body/footcare products, January 2017
What we think
ISSUES AND INSIGHTS
No need for prestige
The facts
The implications
Footcare too functional
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Prestige grows, but not enough
Footcare limping behind
A hands-on approach to hydration
MARKET SIZE AND FORECAST
Category indifference could create trouble for prestige
Figure 11: UK retail value sales of hand, body and footcare, at current and constant prices, 2011-21
Modest growth predicted for the category
Figure 12: Best- and worst-case forecast for UK retail value sales of hand, body and footcare, 2011-21
Forecast methodology
MARKET SEGMENTATION
Step change needed in footcare
Figure 13: UK retail sales value of hand, body and footcare, by segment, 2015-16
Basic bodycare reigns
Figure 14: UK retail sales value of bodycare, by segment, 2015-16
Mass market poised for growth
Figure 15: UK retail value sales of hand, body and footcare, mass vs prestige, 2015-16
CHANNELS TO MARKET
Less traditional channels seizing value
Figure 16: UK retail value sales of hand, body and footcare, by outlet type, 2015-16
MARKET DRIVERS
Population growth amongst youngest and oldest
Figure 17: Trends in the age structure of the UK population, 2011-21
Needs of the next generation
Figure 18: Children’s usage of BPC Products, by gender, August 2016
Confidence in personal finance under question
Figure 19: GFK NOP Consumer Confidence Index, Jan 2013-Jan 2017
A struggle for prestige
Figure 20: Brand types of beauty products most commonly used, October 2016
The cycle of indifference
Figure 21: Time spent on maintaining/enhancing face, hair and body, December 2016
Social media pressure
Figure 22: Usage of select social and media networks in the last three months, by age, March 2016
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Bodycare gets intensive
Handcare users need soothing relief
Footcare takes a step back
Innovation decline driven by bodycare
Spend in TV advertising slides
MARKET SHARE
Specialist dry skin brands doing well in bodycare
Figure 23: UK retail value sales of mass-market bodycare, by brand, years ending January, 2016 and 2017
Handcare market experiencing the most growth overall
Figure 24: UK retail value sales of mass-market handcare, by brand, years ending January, 2016 and 2017
Footcare remains medicinal as Scholl sees large losses
Figure 25: UK retail value sales of mass-market footcare, by brand, years ending January, 2016 and 2017
LAUNCH ACTIVITY AND INNOVATION
Hands get increased attention
Figure 26: New product development in the hand, body and footcare category, by sub-category, January 2014–February 2017
Figure 27: Examples of range extensions through spray formats and larger packs, 2016-17
Figure 28: New product development in the hand, body and footcare category, by launch type, January 2014–February 2017
Growth of mass market
Figure 29: New product development in the hand, body and footcare category, by price positioning, January 2014–February 2017
Figure 30: New product development in the hand, body and footcare category, by branded vs own-label, January 2014–February 2017
All to play for
Figure 31: New product development in the hand, body and footcare category, by ultimate company, 2016
Figure 32: Range extensions in the hand, body and footcare category, 2016-17
Demanding the facts
Figure 33: Percentage change in biggest hand, body and footcare product launch claims, 2015-16
Figure 34: Hand and bodycare NPD featuring direct claims, 2016-17
ADVERTISING AND MARKETING ACTIVITY
Advertising spend falls as traditional avenues receive less investment
Figure 35: Total above-the-line, online display and direct mail advertising expenditure on hand, body and footcare, January 2014–February 2017
Major players end their TV campaigns
Figure 36: Recorded above-the-line, online display and direct mail advertising expenditure on hand, body and footcare, by media type, January 2014-February 2017
Figure 37: Share of recorded above-the-line, online display and direct mail advertising expenditure on hand, body and footcare, by top advertisers, 2016
Figure 38: NIVEA Body Q10 Firming Lotion advert, 2016
Nielsen Ad Intel coverage
BRAND RESEARCH
Brand map
Figure 39: Attitudes towards and usage of selected brands, March 2017
Key brand metrics
Figure 40: Key metrics for selected brands, March 2017
Brand attitudes: Dove’s body confidence campaigns strike a chord with users
Figure 41: Attitudes, by brand, March 2017
Brand personality: Intensive hydration brands seem lacklustre
Figure 42: Brand personality – macro image, March 2017
Garnier’s youthful status may affect perceived expertise and effectiveness
Figure 43: Brand personality – micro image, March 2017
Brand analysis
Dove’s widening appeal helps brand image but not sales
Figure 44: User profile of Dove, March 2017
E45 benefits from interest in basic, hydrating formats
Figure 45: User profile of E45, March 2017
With positive user experiences, Aveeno invests in awareness
Figure 46: User profile of Aveeno, March 2017
Underwhelming consumer experience hampers trust in Garnier
Figure 47: User profile of Garnier, March 2017
Palmers lacks much identity
Figure 48: User profile of Palmers, March 2017
Nip+Fab falls victim to the dwindling interest in beauty claims
Figure 49: User profile of Nip+Fab, March 2017
THE CONSUMER – WHAT YOU NEED TO KNOW
Age before beauty
Category advancement is in our hands
Bring in the professionals
The push and pull of social media
Keep it simple
SKIN CONCERNS
Hands denote age while feet lack moisture
Figure 50: Skin concerns, by body part, January 2017
Older users go back to basics
Figure 51: Number of skin conditions, all vs oldest demographics, January 2017
PRODUCT USAGE
Hand usage is rising
Figure 52: Change in product usage in the last 12 months, January 2017
Figure 53: Selected behavioural changes among those using less of selected product formats, January 2017
Footcare signals an advanced repertoire
Figure 54: Usage of product formats (same usage as 12 months ago), by users of specific products, January 2017
Figure 55: VOESH’s Pedi in a Box, March 2017
BEHAVIOURAL CHANGES
Recessionary behaviour is on the rise
Figure 56: Behavioural changes over the last 12 months, January 2017
Professional treatments favoured over prestige
Figure 57: Selected behavioural changes over the last 12 months (‘yes’ reponses only), by age group, January 2017
Figure 58: Product launches incorporating professional techniques, 2015-17
Men need a helping hand
Figure 59: Selected behavioural changes over the last 12 months amongst men (‘yes’ responses only), by age, January 2017
Figure 60: AB Crew bodycare launches, 2015
ATTITUDES TOWARDS HAND, BODY AND FOOTCARE
Transparency garners trust
Figure 61: Attitudes towards hand/body/footcare products, January 2017
Simplicity could drive category growth
Figure 62: Selected attitudes towards hand/body/footcare products (any agree), by purchase type, January 2017
PURCHASING OF HAND, BODY AND FOOTCARE
Adults either try or don’t even buy
Figure 63: Purchasing behaviour in the last 12 months, January 2017
Lotion users are less experimental
Figure 64: Formats used, by purchase of new products in the last 12 months, January 2017
Special offers risk undermining interest
Figure 65: Reasons for purchasing new products, January 2017
Hand and footcare are more considered purchases
Figure 66: Selected reasons for purchasing new products, by product type, January 2017
New influencers may breathe life into bodycare
Figure 67: Personal care packaging collaborations with fashion designers, 2016
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
Forecast methodology
APPENDIX – COMPANIES AND BRANDS
Figure 68: New product development in the bodycare segment by launch type, January 2014–February 2017
Figure 69: New product development in the handcare segment, by launch type, January 2014–February 2017
Figure 70: New product development in the footcare segment, by launch type, January 2014–February 2017
Figure 71: Percentage change in biggest bodycare product launch claims, 2015-16
Figure 72: Percentage change in biggest handcare product launch claims, 2015-16
Figure 73: Percentage change in biggest footcare product launch claims, 2015-16

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.