Numbering 38.8 million in 2002, Hispanics are now the largest minority group in the United States, growing 67.5% between 1990 and 2002, compared to only 8.1% growth among the rest of the population. If the Hispanic population keeps growing at this rate, by 2012, nearly one in five U.S. residents will be classified as Hispanic.

It is becoming increasingly vital for businesses to adapt to this changing American demographic and address the specific lifestyle trends of the Hispanic consumer. The latest series from Mintel Reports studies Hispanic attitudes and behavior across several industries, comparing the preferences and choices of Hispanic groups to each other and to the population as a whole.

Hispanics and Food

Hispanic preferences in food are sometimes different from those of other ethnic groups, with similarities in some foods but clear and distinct differences in others. Based on certain demographic variables, Mintel examines these differences and similarities, revealing patterns that can be considered when formulating marketing or product development strategy. One prevalent phenomenon is acculturation, which is the cultural modification observed in groups that have immigrated to the U.S. Acculturation can be found when comparing food preferences to the amount of time Hispanics have lived in the U.S. For example, recent immigrants are less likely to eat processed meats such as bacon, sausage and hot dogs than U.S.-born Hispanics.

For the purposes of comparing food preferences and purchasing behavior among Hispanics, we have considered the following demographic variables:

native-born versus immigrant

language spoken at home (which is partially a measure of acculturation)

heritage (Mexican, Cuban, Puerto Rican, etc.)

household income

presence of children

region

Volume I of the Hispanics and Food report covers meat; rice, pasta and prepared foods; salty snacks; cereals; baked goods and baking supplies.

Volume II covers dairy products; Mexican food and ingredients; condiments, sauces and spreads; fats, oils and salad dressings; and sweets and desserts.

Volume III covers the Food Away from Home category.

Mintel's Research into Hispanics in the U.S.

For a complete look at the Hispanic culture in the United States, turn to Mintel. Our series of eight reports begins with a detailed look at Hispanic demographics, demonstrating population distribution, income levels and employment patterns, along with growth factors such as immigration patterns and fertility rates. Other reports examine Hispanic preferences and behavior in different markets such as food and personal care.

Reports include:

Hispanic Demographics, May 2003

Hispanics and Household Products, July 2003

Hispanic Spending Patterns, August 2003

Hispanic Food, Volume I, September 2003

Hispanic Food, Volume II, September 2003

Hispanic Drink, October 2003

Hispanic Entertainment, December 2003

Hispanics and the Internet, January 2004

Hispanics and Personal Care, February 2004