“The importance that Hispanics give to the requests of family members – including children – is significant. If they are not on board, snack types and brands gradually surrender their space in the household to others. This is why the brands consumed in Hispanic households tend to change as they become more acculturated.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Buying Power of US Hispanics
Demographic Profile of US Hispanics
Acculturation
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Hispanics’ Snacking Purchases
Where Hispanic Consumers Purchase Snacks
Reasons and Drivers for Hispanics to Purchase Snacks
Hispanics’ Perceptions and Attitudes toward Snacks
Hispanics’ Consumption of Snacks
Potato Chips
Corn, Tortilla or Cheese Chips/Snacks
Snack Crackers, Saltines, and Graham Crackers
Popcorn
Nuts
Other Snacks
Dips
Pretzels
Meat Snacks and Beef Jerky
Ice Cream
Ready-to-Eat Cookies
Chocolate and Candy
Yogurt and Smoothies
Frozen Novelty Treats
Ready-to-Eat Snack Cakes
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Tables
Appendix – Trade Associations
30th November 2015
“Hispanics look for variety when buying snacks and making other food-purchasing decisions. As Hispanic flavors are increasingly becoming mainstream, brands may have new opportunities to test products with these flavors.” 
31st July 2015
“Relevance is more important than ever when reaching today’s consumers. In the search of relevance, mutual interests offer a great starting point to get to know consumers better and understand their motivations, what matters and what does not.”
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Being introduced to the household
