CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The market for non-sweet biscuits increased by 12% between 1994 and 1998 to reach a value of £255 million. However, the positive trend disguises something of a mixed performance among the various sectors. Long-established sectors are being overshadowed by biscuits more suited for modern lifestyles and changing eating habits. The success of the market overall will depend on the development of effective strategies to increase consumer penetration and the continued ...
Search within report
Searching...
OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Trends
Market Segmentation
Distribution
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Other
Introduction and Abbreviations
The Supply Structure
Advertising - Above the Line
Promotion - Below the Line
The Future
Forecast
|