The non-sweet biscuit market is worth £304 million, a 25% increase since 2002. Performance however is patchy, with traditional plain products such as crackers, crispbreads and oatcakes stagnating, while growth is concentrated in savoury, mini, snacking and ‘healthy’ segments.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Fast Forward Trends
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Value and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
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The Consumer – Consumption
The Consumer – Eating Habits
Brand/Company
Brand/Company
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Who’s Innovating?
Market Share
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Brand Communication and Promotion
Data
Data
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Appendix
Other
The Consumer – Type Bought
The Consumer – Attitudes and Habits
21st July 2008
Following a campaign designed to reduce air conditioning in offices, biscuits from Japan were created to specifically match cold drinks. 
22nd February 2008
Make learning a new language fun! |
Crackers and crispbreads: includes savoury cracker biscuits, crispbreads, toasts, crisp rolls, rice cakes, matzos, eg Cream Crackers, Water Biscuits, Jacob’s Olive Oil & Oregano Crackers, as well as snack-style products sold in the savoury biscuit aisle of the supermarket eg Snack A Jacks, Ryvita Minis.
