Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: Projected change in the age structure of the UK population, 1994-2003
- Figure 2: Trends in the number and size of UK households, and number of SPHs, 1990-2003
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Market Size and Trends
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- Figure 3: UK retail sales of non-sweet biscuits, 1994-99
- Figure 4: UK retail sales of non-sweet biscuits, by sector, 1994-98
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Market Segmentation
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- Figure 5: UK retail sales of crackers and plain biscuits, 1994-99
- Figure 6: UK retail sales of crackers and plain biscuits, by sub-sector, 1994-98
- Figure 7: UK retail sales of crispbreads, 1994-99
- Figure 8: UK retail sales of crispbreads, by method of manufacture, 1994-98
- Figure 9: UK retail sales of mini savoury snack biscuits, 1994-99
- Figure 10: UK retail sales of savoury biscuits, 1994-99
- Figure 11: UK retail sales of savoury biscuits, by sub-sector, 1994-98
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The Supply Structure
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- Figure 12: Volume of plain and savoury biscuit and crispbread trade, 1994-98
- Figure 13: UK manufacturers' sales of non-sweet biscuits to home market, 1994-98
- Figure 14: Manufacturers and selected key brands in the UK savoury biscuits market, 1999
- Figure 15: Manufacturers' shares in the UK crackers, plain and savoury biscuits market, 1996 and 1998
- Figure 16: Manufacturers' shares in the UK mini savoury snacks market, 1996 and 1998
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Advertising - Above the Line
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- Figure 17: Main monitored media advertising expenditure on crispbread and crackers, 1994-98
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Promotion - Below the Line
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- Figure 19: Selected below the line activity in the savoury biscuits market, July-September 1999
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Distribution
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- Figure 20: UK retail distribution of non-sweet biscuits, 1994-98
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The Consumer
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- Figure 21: Non-sweet biscuits purchased in the last three months, August 1994, May/June 1997 and July 1999
- Figure 22: Purchasers of cream crackers, cheese-flavoured biscuits, crispbreads, mini packs and savoury biscuits, by demographic sub-group, July 1999
- Figure 23: Purchasers of savoury biscuit selections, Cornish wafers or wafer biscuits, French/Dutch toasts/rusks/crisprolls, oatcakes and rice cakes, by demographic sub-group, July 1999
- Figure 24: Usage occasions for, and attitudes towards, savoury biscuits, July 1999
- Figure 25: Usage occasions for, and attitudes towards, savoury biscuits, by demographic sub-group, July 1999
- Figure 26: Eating occasions for savoury biscuits, by type of biscuit bought, July 1999
- Figure 27: Further eating occasions for savoury biscuits, by type of biscuit bought, July 1999
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The Future
Forecast
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