“Resistant to the growing threat of digital alternatives, the UK greetings card and personal stationery market has continued to grow. Growth in consumer spending on greetings cards has outpaced stationery. However, a number of trend-driven retailers have proven that demand for both well-made and well-designed stationery remains robust. Looking forward, the major trends that will drive growth in the market will be product personalisation and in-store experience.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Where They Buy Greetings Cards
Purchases of Greetings Cards by Occasion
Attitudes Towards Shopping for Greetings Cards
Where They Buy Personal Stationery
Factors Influencing Personal Stationery Purchasing
Attitudes Towards Personal Stationery
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Competitive Strategies
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
31st January 2019
"Paperchase is examining the possibility of a CVA to shed excess stores, at a time of dramatic changes to shopping habits. So what's next for this stationery seller?" 
19th November 2018
"Christmas is coming and we still love to buy cards for friends and loved ones. But digital messages are diverting customers away from conventional cards. So will digital take higher share of Christmas greetings in 2018?"
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What are the opportunities in the greetings card market?
