Mintel’s new findings show that despite the competition the conventional greeting card is facing in the electronic age from mobile phones and computers, the increasing personal disposable income and pocket money among children make the conventional greeting card as popular as ever.

Personal stationery has also seen substantial changes with the growth of home computing and digital photography, leading to additional demand for computer printers’ paper and accessories. Premium stationery is also very popular with the increasing personal wealth.

Specialists hold a large share of the market, although these have been consolidating, with the larger players buying up rival chains. Supermarkets now represent the main competition for the sector when the Confectionery, Tobacco and News sector is slowly converting to food and drink based convenience stores only.

The industry has also invested in improving economies of scale, better store designs and retail competencies.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation and sales forecasts. It also profiles the major specialist and generalist retailers in the sector and examines the key issues that face these retailers and makes recommendations and projections for the future.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.