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Consumers and Taxes - US - July 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Consumers and Taxes - US - July 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size
Market Perspective
Market Factors

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Consumers and Taxes - US - July 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Tax Liability
Tax Preparation
Method of Tax Payment
Use of Tax Management Strategies
Tax Preparation Activities
Usage of Tax Refund

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Consumers and Taxes - US - July 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Consumers and Taxes - US - July 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix
Appendix – Data Sources and Abbreviations
Appendix – Consumer
Search

What you need to know

Most people need to pay taxes. However, while many taxpayers don’t mind paying taxes if they believe the money is used constructively, most would also like to pay the least amount possible. Offering to work with consumers to manage their income tax efficiently would give financial institutions and tax professionals an opening to talk about a variety of financial services, thereby helping to build and strengthen relationships that could carry over into additional financial products and services.

Definition

This Report covers consumer and taxpayer attitudes toward taxes: how they prepare them, how they feel about them, what steps they take to minimize them, and how they use refunds. Except for separating out whether they owe state or federal taxes or receive a state or federal tax refund or both, there is no differentiation between attitudes and behaviors surrounding state and federal taxes.

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