Table of Contents
Executive Summary
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- The market
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- Figure 1: Forecast of Brazil retail sales of ice cream, by value, 2011-21
- Key players
- Unilever grabs more than half of the market share in value
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- Figure 2: Leading companies' sales share in the Brazil ice cream retail market, by value, 2015
- The consumer
- Brazilians are consuming less ice cream
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- Figure 3: Consumption of ice cream, February 2016
- Opportunity to develop private label premium ice creams
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- Figure 4: Ice cream consumption behavior, February 2016
- Young people have an interest in ice creams with mixed gum candies
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- Figure 5: Interest in "ice cream with dessert flavor" and "ice cream with mixed gum candies,” by age group, February 2016
- Reduced calorie content is an important factor for consumers aged 55+
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- Figure 6: Important factors related to ice cream purchase, by age group and "reduced calorie content,” February 2016
- What we think
Issues and Insights
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- Men have a greater interest in ice creams with fruits and vegetables
- The facts
- The implications
- Alcoholic geladinhos can boost consumption among young people
- The facts
- The implications
- Innovations in lollies/bars ice cream can improve the category sales
- The facts
- The implications
The Market – What You Need to Know
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- Economic recession affects the market in volume
- World Cup boom will not be repeated during the Olympics
- Tax increase on ice cream can be passed on to consumers
- Boosting consumption during the crisis
Market Size and Forecast
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- Ice cream market diminishes in volume
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- Figure 7: Retail sales of ice cream in Brazil, by value and volume, 2011-21
- Innovation is the key to keep consumers
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- Figure 8: Forecast of Brazil retail sales of ice cream, by value, 2011-21
- Figure 9: Forecast of Brazil retail sales of ice cream, by volume, 2011-21
Market Drivers
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- Tax increase on ice cream can affect consumption
- Higher temperatures influence consumption
- Entrepreneurship warms the market during the crisis
- Brazilians have more pets than children
Key Players – What You Need to Know
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- Acquisitions change the market of ice cream
- Exploring new occasions can increase consumption
- Smaller sizes of ice cream help to control ingestion
Market Share
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- Unilever grabs more than half of the market share in value
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- Figure 10: Leading companies' sales share in the Brazil ice cream retail market, by value, 2014-15
- Figure 11: Leading companies' sales share in the Brazil ice cream retail market, by volume, 2014-15
Who’s Innovating?
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- Ice creams can do like jellies to boost consumption occasions
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- Figure 12: Launches of jellies without fruit in relation to the category total releases, global, 2011-15
- Ice creams can be positioned as mini desserts
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- Figure 13: Launches of ice creams with less than 50g in relation to total releases, Japan and Brazil, 2011-15
The Consumer – What You Need to Know
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- Ice cream consumption drops
- Private labels can invest in the premium segment
- Brazilian nuts can be further explored in ice creams
- Natural ingredients stand out among important factors
Consumption of Ice Cream
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- Brazilians are consuming less ice cream
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- Figure 14: Consumption of ice cream, February 2016
- Women are more sensitive to price than men
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- Figure 15: Consumption of "standard carton ice cream" and "soft serve ice cream,” by gender, February 2016
- Ice cream parlors can help Brazilians to spend more time with friends/family
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- Figure 16: Consumption of "unbranded carton ice cream from the neighborhood ice cream parlor,” by region, February 2016
Ice Cream Consumption Behavior
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- Opportunity to develop private label premium ice creams
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- Figure 17: Ice cream consumption behavior, February 2016
- Experimentation is important for consumers aged 16-34
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- Figure 18: Agreement with "I’d prefer to have ice cream in an ice cream parlor where you can try flavors before buying,” by age, February 2016
- Functionality can be further explored in ice cream
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- Figure 19: Agreement with "I am interested in buying ice cream with health benefits,” by socioeconomic group, February 2016
Interest in Ice Cream
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- Ice creams can use more Brazil nuts
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- Figure 20: Interest in ice cream, February 2016
- Interest in ice creams with coffee flavor are higher in the South
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- Figure 21: Interest in "ice cream with coffee flavor (eg cappuccino, frappuccino), by region, February 2016
- Young people have an interest in ice creams with mixed gum candies
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- Figure 22: Interest in "ice cream with dessert flavor" and "ice cream with mixed gum candies,” by age group, February 2016
Important Factors Related to Ice Cream Purchase
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- Healthy attributes stand out among important factors
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- Figure 23: Important factors related to ice cream purchase, February 2016
- Reduced calorie content is relevant for consumers aged 55+
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- Figure 24: Important factors related to ice cream purchase, by age group and "reduced calorie content,” February 2016
- AB consumers are willing to pay more for natural ingredients
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- Figure 25: Important factors related to ice cream purchase, by socioeconomic group and "made with natural ingredients,” February 2016
Appendix – Market Size and Forecast
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- Figure 26: Retail sales of ice cream, by value and volume, 2011-21
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Appendix – Methodology and Definitions
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- Fan chart forecast
- Abbreviations
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