Due to the economic recession the Brazilian consumers are cutting back on nonessential products such as ice cream, so it is important to boost innovation in order to maintain the category consumption. There is space for premium products, private labels, and formats like gelinho and sacolé (ice lollies without sticks), as well as opportunities to offer a wider range of flavors. Health benefits remain important for consumers, but it is necessary to go beyond reduced calorie content, offering more natural products, for example.
Definition
Volume and Value Market Definition: According to Mintel Market Sizes the ice cream market covers all packaged ice cream, sorbets, and water ices. It excludes unpackaged items, desserts, frozen cakes, frozen yogurts, and tofu. Market value and volume comprises sales through all retail channels including direct to consumer.
Consumer Data Definition: Consumer research explores all types of ice cream, including unwrapped items such as soft serve ice cream and ice cream scoops and frozen yogurt as well.
