Ice Cream - Brazil - June 2016
Ice Cream - Brazil - June 2016

“Brazilians may have been reducing the consumption of ice cream, but innovations help to maintain the market growth in value. It is possible to boost the products relevance simply filling category gaps, with new formats, flavors etc., and looking for opportunities in other sectors.”

– Naira Sato, Food and Drink Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Forecast
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Issues and Insights
The Consumer – What You Need to Know
Consumption of Ice Cream
Ice Cream Consumption Behavior
Interest in Ice Cream
Important Factors Related to Ice Cream Purchase

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Market Share
Who’s Innovating?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Methodology and Definitions