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Grains and Rice - US - April 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Grains and Rice - US - April 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Grains and Rice - US - April 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Purchase of Rice and Grains
CHAID Analysis – Grains Purchase
How and When Rice and Grains Are Consumed
Attributes Associated with Rice and Grains
Attitudes toward Rice and Grains
Interest in Different Types of Grains
Interest in Flavored Rice or Grain Mixes

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Grains and Rice - US - April 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Rice and Grains
What’s Working?
What’s Struggling?
What’s Next?

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Grains and Rice - US - April 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Other Useful Consumer Tables
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What you need to know

The $2.5-billion rice and grains category is experiencing modest growth thanks in part to a generally healthy image and consumer interest in exploring an increasingly wide range of cuisines incorporating rice or grain. Category competitors can encourage further growth by highlighting specific nutrition benefits, encouraging further culinary exploration, and launching new convenient products that expand rice and grains into new use occasions.

Definition

Similar reports include Pasta, Rice and Grains – US, April 2015, Dry Pasta, Rice, and Noodles – US, February 2014, and the March 2012 report of the same title.

For the purposes of this Report, Mintel has used the following definitions:

  • Dry packaged rice, including white rice, brown rice, and other varieties

  • Dry rice mixes with seasonings and other dry ingredients used to prepare specific dishes, such as rice pilaf, Spanish rice, and Cajun rice dishes, and ready-to-eat rice

Note: Pasta and noodles are not included in this report.

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