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The State of the Burger - US - April 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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The State of the Burger - US - April 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Perspective
Market Factors

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The State of the Burger - US - April 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Restaurant Visitation
Burger Segmentation
Burger Opportunities
CHAID Analysis – Ultra-Premium Beef Blends
Non-beef Burgers
TURF Analysis – Non-beef Burgers
Burger Perceptions
Burgers and Beverages
Qualitative Analysis
Burger Eater Types

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The State of the Burger - US - April 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
Restaurant Profiles
What’s Next?
MMI Analysis

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The State of the Burger - US - April 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Consumer
Search

What you need to know

The burger category is ripe for continued innovation as new fast casual players enter the market and existing brands expand their burger menus. Diners today are open to trying new and exciting burgers made with innovative beef blends and unique toppings. While burgers are a favorite dish for many consumers, restaurants must compete with not only other burger restaurants but also chains offering quick and delicious non-burger entrees.

Definition

This Report covers burgers at both LSRs (limited service restaurants) and FSRs (full service restaurants). Burgers can refer to traditional beef burgers, non-beef meat burgers (eg turkey, bison, salmon burgers), and vegetarian burgers (eg black bean, soy burgers). This Report focuses on both burger-specific restaurants (eg. Wendy’s, Shake Shack, BurgerFi, etc) and restaurants that sell burgers but are NOT burger-specific (eg. Denny’s, Chili’s, Hard Rock Café, etc). While burgers in retail are mentioned, retail burgers or packaged red meat is not the focus of this Report. This Report builds off of Burger and Chicken Concepts – US, August 2015.

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