"The burger category is ripe for continued innovation as new fast casual players enter the market and existing brands expand their burger menus. Diners today are open to trying new and exciting burgers made with innovative beef blends and unique toppings. While burgers are a favorite dish for many consumers, restaurants must compete with not only other burger restaurants but also chains offering quick and delicious non-burger entrees."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Restaurant Visitation
Burger Segmentation
Burger Opportunities
CHAID Analysis – Ultra-Premium Beef Blends
Non-beef Burgers
TURF Analysis – Non-beef Burgers
Burger Perceptions
Burgers and Beverages
Qualitative Analysis
Burger Eater Types
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
Restaurant Profiles
What’s Next?
MMI Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Consumer
30th November 2016
“In order to compete with the premium ingredients and customization opportunities being served at fast casual burger chains, McDonald’s tested a “Create your Taste Menu.” The experience, which took place in test locations, allowed consumers to choose from 30 premium ingredients to customize a burger to their taste preferences ... 
3rd August 2016
“QSRs are leaving their core menu untouched but instead are launching new and higher burgers as LTOs. This summer, Jack-in-the-Box and Carl’s Jr. both released a burger topped with beer cheese.”
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The burger market is getting crowded
