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Black Consumers' Diet and Wellness - US - March 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Black Consumers' Diet and Wellness - US - March 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors
Market Perspective

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Black Consumers' Diet and Wellness - US - March 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Self-Perceptions of Overall Health
Physical Health
Emotional Health
Dietary Health
Diet and Wellness Information Sources
Diet and Wellness Segments

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Black Consumers' Diet and Wellness - US - March 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s Working?
What’s Challenging?
What’s Next?

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Black Consumers' Diet and Wellness - US - March 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Consumer
Search

What you need to know

Black consumers are disproportionately impacted by certain health conditions and diseases, such as heart disease, diabetes, hypertension, and obesity. At the same time, they have a very positive view of their overall health. Their optimism regarding their health is fueled by their self-pride and determination. At the same time, they admit they need help and turn to media for solutions, which presents an opportunity for marketers as well as healthcare providers and health insurers.

Definition

This Report aims to explain in detail what Blacks think about diet and wellness, including how they perceive their own health and weight and their attitudes about healthy lifestyles, including diet and exercise. The Report also includes an analysis of Blacks’ motivations for achieving these goals and the barriers preventing them from doing so. For the purposes of this Report, Mintel considers the following:

  • Diet is not defined as weight loss, rather it is more about what is consumed that impacts overall health.

  • Wellness includes overall wellbeing, not just physical health.

This Report builds on the analysis presented in Mintel’s Black Consumers’ Diet and Wellness – US, March 2013. Readers may also be interested in Hispanics’ Diet and Wellness – US, March 2016 as well as Healthy Living – US, October 2015.

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