Author: Mintel Group Ltd.
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Black Consumers' Diet and Wellness - US - March 2016
Overview
 
What you need to know
Black consumers are disproportionately impacted by certain health conditions and diseases, such as heart disease, diabetes, hypertension, and obesity. At the same time, they have a very positive view of their overall health. Their optimism regarding their health is fueled by their self-pride and determination. At the same time, they admit they need help and turn to media for solutions, which presents an opportunity for marketers as well as healthcare providers and health insurers.

Definition
This Report aims to explain in detail what Blacks think about diet and wellness, including how they perceive their own health and weight and their attitudes about healthy lifestyles, including diet and exercise. The Report also includes an analysis of Blacks’ motivations for achieving these goals and the barriers preventing them from doing so. For the purposes of this Report, Mintel considers the following:

●	Diet is not defined as weight loss, rather it is more about what is consumed that impacts overall health.
●	Wellness includes overall wellbeing, not just physical health.

This Report builds on the analysis presented in Mintel’s Black Consumers’ Diet and Wellness – US, March 2013. Readers may also be interested in Hispanics’ Diet and Wellness – US, March 2016 as well as Healthy Living – US, October 2015.

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