What you need to know

Growth in the pizza/pasta restaurant/takeaway sector has been sluggish. Whilst the takeaway/home delivery sector has seen robust growth thanks to consumers’ continuing demand for convenience, growth in the dine-in sector has largely been inflation-driven.

Frequency of eating at these venues has declined in the last year. The long-running heavy discounting in the market has seen diners seek to trade up as they become less focused on price and more on exciting dining experiences.

Greater segmentation could help to shake up the category and revive growth by targeting meal occasions and consumer types more specifically, such as through US-inspired fast casual formats.

Topics covered in this report

This report examines the UK pizza and pasta restaurant market. Within the scope of the report, takeaway, delivery and sit-down restaurants are considered. The market size comprises turnover from pizza and pasta chains (restaurant and home delivery/takeaway) as well as independents.

The definition does not include either fine dining or formal Italian restaurants. The retail and takeaway sales of pizza and pasta from bakeries and supermarkets are specifically excluded, although some mention is made of these where relevant as they offer both an alternative to pizza/pasta outlet usage and a channel for branded product sales.

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