What you need to know
This report focuses on twentysomethings in China – that is individuals born between 1985 and 1995.
The twentysomethings in China are an interesting group to study given the unique family structure they have been brought up in and China’s fast economic development in the last two decades. The research scope of this report covers:
Purchase behaviour across most the popular products
Preferred purchase method of most popular products
Brand usage of most popular products
Attitudes towards online advertisers
General attitudes towards advertising
Evolving personal value in a digitalised world
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