CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
"The twentysomethings in China are an interesting group to study given the unique family structure they have been brought up in and China’s fast economic development in the last two decades."
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information
The Market – What You Need to Know
Market Drivers
ConsumerConsumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Purchase Behaviour across Most Popular Products
Preferred Purchase Method of Most Popular Products
Brand Usage of Most Popular Products
Attitudes towards Online Advertising Publishers
General Attitudes towards Advertising
Evolving Personal Values in a Digitalised World
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Methodology and Definitions
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