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Wine - Canada - October 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Wine - Canada - October 2015
Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
The Market – Market Size and Forecast
Market Breakdown
Market Factors

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Wine - Canada - October 2015
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need To Know
Wine Behaviour
Relevant Areas of Demand
Reasons Consumers Choose Wine
Differences across Population Groups

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Wine - Canada - October 2015
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Manufacturer Sales in Canada
What’s Working?
What’s Next?

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Wine - Canada - October 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Search

What you need to know

Canada’s wine industry has experienced growth in value and volume sales in recent years supported by an aging population and a general willingness to spend on quality wines. That said, consumer feedback suggests areas of prospective focus in order to build on the category’s success such as the perception of wine as being a comparatively healthy alternative to other forms of alcohol. Furthermore, different genders, age and population groups (eg Chinese Canadians) show nuanced difference in their usage, motivations for and attitudes towards wines that manufacturers can capitalize on to gain competitive advantages when innovating and messaging.

Definition

This report focuses on wine sold at retail.

For the purposes of this report, Mintel has used the following definitions when examining retail value and volume sales:

  • Red Wine

  • White Wine

  • Rose Wine

  • Sparkling Wine

The following definitions when examining consumer feedback towards wine are as follows:

  • White wine

  • Red wine

  • Rose wine

  • Sparkling wine

  • Wine Coolers

  • Ice Wine

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