Author: Mintel Group Ltd.
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Wine - Canada - October 2015
Overview
 
What you need to know 
Canada’s wine industry has experienced growth in value and volume sales in recent years supported by an aging population and a general willingness to spend on quality wines. That said, consumer feedback suggests areas of prospective focus in order to build on the category’s success such as the perception of wine as being a comparatively healthy alternative to other forms of alcohol. Furthermore, different genders, age and population groups (eg Chinese Canadians) show nuanced difference in their usage, motivations for and attitudes towards wines that manufacturers can capitalize on to gain competitive advantages when innovating and messaging.

Definition 
This report focuses on wine sold at retail. 

For the purposes of this report, Mintel has used the following definitions when examining retail value and volume sales: 

●	Red Wine
●	White Wine
●	Rose Wine
●	Sparkling Wine

The following definitions when examining consumer feedback towards wine are as follows:

●	White wine
●	Red wine
●	Rose wine
●	Sparkling wine
●	Wine Coolers
●	Ice Wine

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