“The continued shift towards multipurpose cleaning products and low-cost bleach is affecting value sales in the toilet cleaning, bleaches and disinfectants category as consumers look to save money and space in the home. To combat this, branded bleaches and specialist toilet care brands must rethink how they can increase the value and appeal of products, whether via the infusion of more premium fragrances, a focus on attractive packaging, or by ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Toilet Cleaning and Buying Responsibility
Product Usage and Frequency
Important Purchasing Factors
Product Comparisons
Attitudes and Behaviours towards Cleaning the Toilet
Fragrance Preferences
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Launch Activity and Innovation
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Market
31st October 2016
“Several Indian ad campaigns have tried to encourage more male engagement with laundry and other household chores. Mintel’s research suggests there is opportunity for brands in the UK to do the same, although a softer approach may be more effective.” 
31st May 2016
“SC Johnson has created a dedicated website on its ingredients to promote transparency. With half of cleaning product users showing some concern about ingredients, this move could help ease fears and educate buyers.”
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Adding value to the bleach segment
