“Consumers are showing an increasing interest in eco-friendly cleaning, and brands are responding to that in their product ranges. However, there is still room for development in this area, particularly as eco-friendly packaging looks set to become a condition of purchase rather than simply a demand. Brands introducing a premium element to their products have also seen success, suggesting that there is still room to target those who want superior ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Cleaning and Buying Responsibility
Usage of Toilet Care and Cleaning Products
Usage of Hard Surface Cleaning Products
Most Suitable Cleaner for Different Surface Types
Environmental Behaviours around Cleaning Products
Attitudes towards Toilet and Hard Surface Care
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation – Toilet Care
Launch Activity and Innovation – Hard Surface Care
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Market
Appendix – Companies and Brands
20th January 2020
“To celebrate World Toilet Day 2019, Bloo launched its new ProNature range demonstrating Henkel awareness of contemporary trends and growing demand for green household care products. Besides, Henkel presented its Toilet of the Future 2050 report, where the company imagined future toilets as revolutionary health devices”.
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Sustainable packaging on the rise as consumers look to reuse and refill
