“The specialist toilet care market has struggled to maintain momentum. However, it is also the case that toilet care has changed considerably – gone are the days when a bit of bleach down the toilet was enough. Through taking more of a cue from consumer wants and needs, brands in toilet cleaning and freshening could break the mould of the current model which offers choice but not originality.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Market Share
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Toilet Cleaning and Buying Responsibilities
Frequency of Product Usage and Replacement
Reasons for Not Using Rim Blocks and Liquid Rims
Toilet Cleaning Behaviour
Bleach vs. Specialist Toilet Liquids/Gels
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Toilet Cleaning and Buying Responsibilities
Appendix – Frequency of Product Usage and Replacement
Appendix – Reasons for Not Using Rim Blocks and Liquid Rims
Appendix – Toilet Cleaning Behaviour
Appendix – Bleach vs. Specialist Toilet Liquids/Gels
20th March 2015
“The new Domestos Atomizer taps into consumer interest in toilet fresheners that also kill germs, but also introduces automation into continuous toilet cleaning.” 
12th May 2014
“Competition between the big four manufacturers in household cleaning has led to an increase in advertising in support of new product launches.”
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How can brands encourage more frequent toilet cleaning to boost sales?
