What you need to know
Total retail sales of coffee posted 8.7% gains in estimated 2015. The strong year-over-year growth seen through 2012 slowed in 2013 and 2014 as manufacturers and consumers felt coffee’s increasing prices. Overall sales are expected to continue upward as coffee remains a popular drink in consumers’ daily beverage repertoire, and segments continue to innovate with new flavors, roasts, and brew methods. Opportunities exist in the $13 billion category for each segment, namely addressing consumers’ single-cup environmental concerns, expanding RTD usage occasions, and evolving coffee's functionality.
Definition
For the purposes of this Report, Mintel has used the following definitions:
This report includes packaged coffee and prepared coffee beverages sold for home preparation and/or consumption. The following types of coffee are included:
Roasted coffee - ground and whole bean; regular and decaffeinated; non-flavored and flavored
Single-cup coffee - cups and pods containing pre-measured coffee for use in automatic single-cup coffee makers
Instant coffee - regular and decaffeinated; includes both powdered instant and liquid coffee concentrates
Ready-to-drink (RTD) coffee - shelf-stable or refrigerated bottled/canned single-serve prepared iced coffees and coffee drinks; refrigerated RTD coffee (half-gallons and single-serving)
Excluded are coffee substitutes, additives, flavorings, and syrups, including those used to make specialty coffee drinks and frozen coffee beverages at home. Bulk-bin coffee beans (not packaged) are also excluded regardless of where sold. Also excluded is coffee sold through foodservice, such as coffee shops and restaurants, as well as in vending machines.
