What you need to know
Haircare is perhaps one of the largest areas of consumer expenditures among Black consumers, with an estimated $2.7 billion in sales in 2015. Hair is an important part of Black consumers’ image – it shapes their identity and sends a signal to the world of who they are as a person. With the variety of ways that Black consumers wear their hair come differences in their attitudes toward hair, the products they use, and their general outlook of the beauty category as a whole.
Definition
This Report provides an overview of the various subsegments that exist within the Black consumer market as it relates to the haircare and beauty industry. The focus of 2015 Black haircare report isn’t on brands or specific product categories, rather this report delves deep into the mindset and attitudes of Black consumers, and the role their hair plays in shaping their image.
This report covers the US market for the following Black haircare product categories:
Shampoo
Conditioner
Styling products
Relaxers
Home hair color
All other haircare-related products and services are excluded. To be specific, it does not include hair accessories (such as brushes, hair clips, hair pins, headbands) or wigs, weaves, and extensions. Services provided by haircare salons (or by paid individuals) as well as products sold through salons are also excluded from the market.
For the purposes of this report, Mintel includes estimates of total sales of specified haircare products to Black consumers regardless of whether the products are specifically formulated for them.
