“With the quick pace of life and increasing disposal income, the proportion of people who claim to have sub-health problems is rising as well. The stress from work and daily life is still the main cause why people have sub-health conditions. In the meantime, Mintel research also indicates that many people are suffering from multiple sub-health issues, indicating this will become a more serious problem in the future.
On the other hand, it could also be seen as opportunities for health-related industries such as food and beverage market since consumers have strong willingness to purchase products or services in order to improve their health status.
This report goes into details about understanding Chinese consumers' attitudes towards health and wellbeing. It covers aspects including sub-health conditions, healthy eating, exercising, information channel for healthcare, etc. Consumers’ attitudes towards health-related apps and wearable technologies are also included in this report.”
In this report, Mintel answers the following key questions:
How many and what types of sub-health conditions do consumers have?
Which are the most important factors that contribute to a healthy lifestyle?
What are the most important factors for a healthy food product?
Which information channels are most helpful for consumers to get advice on healthy living?
Do consumers have interests towards health-related apps and wearable devices?
What are consumers’ attitudes towards health and wellness?
Methodology
This is a market intelligence report published by Mintel. The consumer research exclusively commissioned for this report was conducted by a Chinese licensed market survey agent (see Research Methodology China for more information).
For the purposes of this report, Mintel commissioned a quantitative research survey carried out online to explore consumer attitudes towards healthy lifestyles.
Fieldwork was conducted in March 2015, in four tier one cities and six tier two and three cities of 3,000 adults aged 20-49. The tier one cities are Beijing, Shanghai, Guangzhou, and Chengdu. The tier two and three cities are Shenyang, Hangzhou, Wuhan, Yantai, Shaoxing and Shantou.
