“Chinese consumers’ consciousness towards health and wellness is rising. The good news for brands and companies is that there are great opportunities between consumer demands and current products in the market. And products can become more attractive by leveraging better ingredients and product packaging. On the other hand, consumer segmentation becomes more important as the development of health awareness, thus all-in-one product tactics will no longer be applicable.”

– Yujing Li, Senior Research Analyst

This report covers the following areas: 

Scope for product innovations targeting consumers who have poor eyesight

The future of wearable devices depends on how its role may extend beyond a health tracker

How to build natural perception to appeal to Chinese consumers

How to target different consumer groups in terms of food and drink