This report provides a comprehensive understanding of the extent to which internet users integrate the internet into their daily lives. It provides an overview of the activities Brazilians do online, as well as their internet safety concerns, and their behavior regarding the web and social media. A demographic profile of Brazilians and future projections, and an examination of the economic conditions that may impact Brazilians’ usage of the internet are also included.

This report covers current and future market analysis of the following sectors and the opportunities the digital world holds for them:

• At-home food consumption: baby food, crackers, cookies, bread and baked products, cereal, chocolate, candies, chewing gum, table sauces and condiments, milk and dairy products, ice cream and desserts, soup and broth, fish, processed and non-processed meat, ready-meals, savory snacks, margarine, butter and cooking oils, rice, pasta, sugar, fruit, vegetables, and other non-packaged food items.

• Non-alcoholic drinks: tea and coffee, bottled water, carbonated soft drinks, energy drinks, and ready-made juice.

• Alcoholic drinks (at-home and on-premise consumption): wine, spirits, and beers.

• Foodservice: restaurants (including fast food chains) and coffee shops.

• Beauty and personal care: body skincare products, facial skincare products, deodorants, haircare products, make-up, nail polish, feminine hygiene, suncare, fragrances, shaving and depilatories, soap, bath and shower products, oral hygiene products, beauty and personal hygiene retail shops and services.

• Over-the-counter and prescription pharmaceutical drugs.

• Household care: laundry, dishwashing products, cleaning, house deodorizers, insect repellents, household paper products.

• Household items: electrical appliances, furniture, and furnishings.

• Clothes and accessories: men’s, women’s, and children’s clothes, shoes, jewelry, watches, fabrics.

• Transport: selling and maintenance of cars, motorcycles and mopeds, fuel, bicycles and fares.

• Vacation: expenditure on domestic and international travel (involving at least one night).

• Technology and communication: expenditure on landline and cellular phone, audio-visual (CDs, DVDs), books and magazines, computers, notebooks, smartphones, tablets, and similar electronic items.

• Leisure: toys, cinema, theater, parties and celebrations, amusement/theme parks, sport clubs, betting shops.

• Personal finance and housing: interest on mortgages and/or rental, electricity, gas, water, insurance, lending interest, pension, bank charges, investments, and labor costs.

• Miscellaneous items: education, healthcare services (health plan), cigarettes, other personal services (repair, legal, funeral services), and other products, such as pet food, stationery, and luggage.