“Interacting with others through email and social media and reading the news are the main activities Brazilians perform online. However, internet usage has much more room for growth in Brazil, and providing trustworthy online reviews and enhancing anti-fraud tolls are essential for the popularization of financial transactions online. The current economic scenario challenges online retailers to offer not only strengthened security measures but also unbeatable prices to drive consumers’ interest ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Expenditure Overview
Foodservice
In-home Food
Non-alcoholic Drinks
Alcoholic Drinks
Beauty and Personal Care
Household Care
Over-the-counter and Pharmaceutical Products
Household Items
Vacation
Transport
Technology and Communications
Leisure and Entertainment
Personal Finance and Housing
Clothing and Accessories
Miscellaneous Items
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Activities Online
The Consumer – Internet Safety
The Consumer – Internet Usage Behavior
The Consumer – Social Media Behavior
21st December 2015
"When it comes to Mintel's consumer research, it is not the differences in culture between Brazil and China, but the similarities in these two seemingly disparate countries, that raise interesting issues and opportunities. These interesting commonalities, trends and habits pave the way to understanding these two vast markets and ...
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