Table of Contents
Executive Summary
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- The market
- Market size and forecast
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- Figure 1: Market size and forecast: consumer spending on electrical/electronic products (including VAT), 2009-19
- Segment performance
- Market drivers
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- Figure 2: Consumer prices inflation, annual rate of change, 2010-14
- Figure 3: Annual percentage change in earnings versus Consumer Price Index, January 2011-September 2014
- Online
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- Figure 4: Leading online retailers’ estimated share of online spending on electrical goods, 2014
- Companies, brands and products
- Market shares
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- Figure 5: Market shares (%): The leading specialists and non-specialists, 2013 and 2014
- Distribution of spending
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- Figure 6: Estimated distribution of spending on electrical goods, 2014
- The consumer
- What they bought
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- Figure 7: Types of electrical products purchased in the past 12 months, November 2014
- Where they shop
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- Figure 8: Retailers used for electrical goods purchases in the past 12 months, November 2014
- What they expect to buy
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- Figure 9: Likelihood of purchasing in the next 12 months, November 2014
- What’s important when choosing where to buy
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- Figure 10: Important factors when choosing where to buy high-value electrical/electronic products, November 2014
- Pureplays versus stores
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- Figure 11: Perceptions of online-only retailers versus retailers with stores, November 2014
- Attitudes towards retailers
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- Figure 12: attitudes towards retailers selling electrical products, November 2014
- What we think
Market Size and Forecast
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- Key points
- Recovery after a minor dip
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- Figure 13: Consumer spending on all electrical products: market size and forecast (incl. VAT), 2009-19
- Figure 14: Electrical products: market size and forecast (incl. Vat), in current and constant prices, 2009-19
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- Figure 15: Annual consumer price inflation, 2014
- Segment forecasts: All categories expected to grow in 2014
- Household appliances: improving housing market giving an uplift
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- Figure 16: Household appliances: segment size and forecast (incl. VAT), 2009-19
- Computing and telecoms: steady growth forecast
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- Figure 17: Computing and telecoms goods: segment size and forecast (incl. VAT), 2009-19
- Audio-visual and photographic goods: An upturn in 2014
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- Figure 18: Audio-visual and photographic goods: segment size and forecasts (incl. VAT), 2009-19
- Personal care appliances: steady growth continuing
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- Figure 19: Personal care appliances: segment size and forecast (incl. VAT), 2009-19
- Segment forecasts: annual data
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- Figure 20: Electrical goods segment forecasts (incl. Vat), 2009-19
- Unit volume snapshot
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- Figure 21: Unit volume sales of selected major electrical goods categories, 2013-15
- Figure 22: Mintel Market Size definitions
- Mintel’s forecast methodology
Specialist Sector Size
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- Key points
- Electrical specialist sales grow
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- Figure 23: Electrical goods specialist sector sales, 2009-15
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- Figure 24: Electrical goods specialists sales relative to all consumer spending on electrical goods, 2009-15
- Enterprises, outlets and employment
- Outlets
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- Figure 25: Number of retail outlets, 2009/10 – 2013/14
- Enterprises and employment
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- Figure 26: Number or retail enterprises, 2009-13
Trend Application
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- Life Hacking
- Prove It
- Mintel Futures: Human
Issues and Insights
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- Internet pureplays versus stores: it’s more than just price
- The facts
- The implications
- How can stores fight back?
- The facts
- The implications
- Time for EDLP?
- The facts
- The implications
- Letting the Black Friday genie out of the bottle
- The facts
- The implications
Strengths and Weaknesses
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- Strengths
- Weaknesses
The Consumer – What They Bought
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- Key points
- Three quarters bought electrical/electronic goods in 2014
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- Figure 27: Types of electrical products purchased in the past 12 months, November 2014
- Year-on-year changes
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- Figure 28: Types of electrical products purchased in the past 12 months, November 2013 and November 2014
- Average shopper profiles
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- Figure 29: Types of electrical products purchased in the past 12 months, average age and affluence, November 2014
- What they bought, crossed by where they have shopped
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- Figure 30: Types of electrical products purchased in the past 12 months, by where they have bought electrical products in the past 12 months, November 2014
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- Figure 31: Types of electrical products purchased in the past 12 months, by where they have bought electrical products in the past 12 months (further retailers), November 2014
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- Figure 32: Types of electrical products purchased in the past 12 months, by where they have bought electrical products in the past 12 months (further retailers), November 2014 (continued)
The Consumer – Where They Buy
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- Key points
- Argos maintains lead over Amazon, while Currys-PC World underperforms
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- Figure 33: Retailers used for electrical goods purchases in the past 12 months, November 2014
- Amazon’s strong lead online
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- Figure 34: Retailers used for electrical goods purchases in the past 12 months, by in-store/online, November 2014
- Year-on-year changes
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- Figure 35: Retailers used for electrical goods purchases in the past 12 months, November 2013 and November 2014
- Average shopper profiles
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- Figure 36: Retailers used for electrical goods purchases in the past 12 months, by in-store/online, November 2014
- Focus group: experience of retailers
- Focus group: where they would shop
The Consumer – Perceptions – Pureplays versus Stores
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- Key points
- Pureplays seen as better for prices, range, availability and delivery options
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- Figure 37: Perceptions of online-only retailers versus retailers with stores, November 2014
- Attitudes towards pureplays, crossed by where they’ve shopped
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- Figure 38: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months, November 2014
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- Figure 39: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months, November 2014 (continued)
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- Figure 40: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014
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- Figure 41: Pperceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014 (continued)
- Positive perceptions of pureplays peak among 25-34-year-olds
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- Figure 42: Perceptions of online-only retailers, by age group, November 2014
- Focus group: who is better for service?
- Focus group: who is better for range of products?
- Focus group: who is better on pricing?
The Consumer – What is Important When Choosing Where to Buy
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- Key points
- Price, price, price
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- Figure 43: important factors when choosing where to buy high-value electrical/electronic products, November 2014
- What’s important, crossed by where they have shopped
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- Figure 44: important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months, November 2014
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- Figure 45: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months, November 2014 (continued)
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- Figure 46: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014
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- Figure 47: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014 (continued)
- Focus group: what’s important
The Consumer – What They Expect to Buy
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- Key points
- Two thirds plan to buy
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- Figure 48: Likelihood of purchasing in the next 12 months, November 2014
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- Figure 49: Ranking of types of electrical products purchased in the past 12 months and ranking of products likely to purchase in the next 12 months, November 2014
- Shopper profiles
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- Figure 50: Likelihood of purchasing in the next 12 months, average age and affluence, November 2014
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- Figure 51: Types of electrical products purchased in the past 12 months, average age and affluence, November 2014
The Consumer – Attitudes towards Retailers
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- Key points
- Most shoppers want the chance to try out products
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- Figure 52: Attitudes towards retailers selling electrical products, November 2014
- Consumer profiles
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- Figure 53: Attitudes towards retailers selling electrical products - Agreement average age and affluence, November 2014
- Focus group: pricing and retailers
Who’s Innovating?
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- Key points
- Samsung Innovation Showroom
- Currys - PC World
- … roll out revolutionary new kitchen retail concept
- ... and open in-store ‘SMART Tech Zones’
- Next generation photography store
- Wearable technology e-store
- RadioShack rolls out same-day mobile repair service
- 24-hour pickup station
- Sony’s underwater pop-up store
- Innovative “connected” 24/7 after-sales service
Channels of Distribution
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- Key points
- Pureplays continue to grow
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- Figure 54: Estimated distribution of spending on electrical goods, 2014
- Multichannel operations showing worth
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- Figure 55: Estimated distribution of spending on electrical goods, 2013 and 2014
Space Allocation Summary
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- Key points
- Space allocation overview
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- Figure 56: Leading electricals retailers, summary space allocation, January 2015
- Figure 57: Currys PC World, London, Carphone Warehouse shop-in-shop, January 2015
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- Figure 58: Leading electricals retailers, detailed space allocation estimates, January 2015
- Supermarkets make more space for grey goods
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- Figure 59: Tesco Extra, electrical products space allocation, 2014-15
- Figure 60: Asda Supercentre, electrical products space allocation, 2014-15
- Figure 61: Sainsbury’s superstore, electrical products space allocation, 2014-15
Retail Product Mix
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- Figure 62: Leading electricals retailers, estimated product mix, 2013/14
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- Figure 63: Leading electricals retailers estimated market share, by broad product category, 2014
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The Leading Specialist Retailers
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- Key points
- Market leaders Dixons and Carphone Warehouse unite
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- Figure 64: The leading specialist retailers of electrical goods: total net revenues, 2009-13
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- Figure 65: The leading specialist retailers: compound annual growth rates in total net revenues, 2009-13
- Outlets and sales per outlet
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- Figure 66: The leading specialist retailers of electrical goods: outlet numbers, 2009-13
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- Figure 67: The leading specialist retailers: compound annual growth rates in number of outlets, 2009-13
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- Figure 68: The leading specialist retailers of electrical goods: annual sales per outlet, 2009-13
- Figure 69: The leading specialist retailers: compound annual growth rates in annual sales per outlet, 2009-13
- Operating profits and margins
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- Figure 70: The leading specialist retailers of electrical goods: operating profit, 2009-13
- Figure 71: The leading specialist retailers of electrical goods: operating margins, 2009-13
- Sales area and sales densities
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- Figure 72: Selected leading specialist retailers of electrical goods: total sales area, 2009-13
- Figure 73: Selected leading specialist retailers of electrical goods: annual sales per sq m, 2009-13
Leading Non-Specialist Retailers
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- Key points
- Argos and Amazon lead the way
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- Figure 74: Leading non-specialist retailers’ sales of electrical/electronic goods (excl. VAT), 2011-14
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- Figure 75: The leading non-specialist retailers: compound annual growth rates in electrical goods sales, 2011-14
- Argos leveraging stores to great affect
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- Figure 76: Leading non-specialist retailers’ store numbers, 2011-14
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- Figure 77: Leading specialist and non-specialist retailers used for electrical goods purchases in the past 12 months, by in-store/online, November 2014
Market Shares
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- Key points
- Newly formed Dixons Carphone dominates the market
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- Figure 78: Market shares (%): The leading specialist and non-specialists retailers, 2013 and 2014
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- Figure 79: Market shares: the leading specialist and non-specialist retailers, 2013 and 2014
Online
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- Strong growth in 2014
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- Figure 80: Estimated online sales of electrical goods (incl. VAT) 2011-15
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- Figure 81: Leading online retailers’ estimated shares of online spending on electrical goods, 2014
- The consumer: where people shop online
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- Figure 82: The consumer: Where consumers have bought online in the past 12 months, November 2014
- The consumer: Stores v online
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- Figure 83: The consumer: perceptions of online retailers versus retailers with stores, November 2014
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- Figure 84: The consumer: attitudes towards retailers selling electrical products, November 2014
- Website data: Amazon the hot destination
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- Figure 85: Electrical retailers’ websites’ UK visitor numbers, most popular websites ranked by total unique visitors, December 2014
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- Figure 86: Selected leading websites: profiles by age group, December 2014
- Figure 87: Selected leading websites: profiles by socio-economic group, December 2014
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- Figure 88: Selected leading websites: profiles by gender, December 2014
Brand Communication and Promotion
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- Key points
- Leading advertisers total spend up 11.6% in 2014
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- Figure 89: Leading electrical products retailers’ advertising spend, 2010-14
- Advertising spending relative to turnover
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- Figure 90: Leading electrical products specialists’ advertising spend as % of sales, 2010-13
- Spending by media type
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- Figure 91: Leading electrical products retailers’ advertising spend, by media type, 2014
- What we saw in 2014
- Expertise and advice credentials
- FIFA World Cup-focused promotion
- Currys PC World Nick Christmas social media campaign
- Black Friday promotions
Brand Research – Electrical Retailing
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- What you need to know
- Brand map
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- Figure 92: Attitudes towards and usage of selected brands, November – December 2014
- Key brand metrics
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- Figure 93: Key metrics for selected brands, November – December 2014
- Brand attitudes: Apple Store and John Lewis have strongest quality associations
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- Figure 94: Attitudes, by brand, November – December 2014
- Brand personality: Carphone Warehouse and Currys PC World struggle to generate upbeat connotations
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- Figure 95: Brand personality – Macro image, November – December 2014
- Amazon scores highly for customer service despite its online-only business model
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- Figure 96: Brand personality – Micro image, November – December 2014
- Brand analysis
- Amazon continues to go from strength to strength across different metrics
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- Figure 97: User profile of Amazon in the last year, December 2014
- Argos relies on trust and accessibility developed through years of high-street presence
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- Figure 98: User profile of Argos in the last year, December 2014
- Apple Store has niche appeal, but is associated with quality attributes
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- Figure 99: User profile of Apple Store in the last year, December 2014
- John Lewis has a similar sense of quality but appeals to a wider range of people
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- Figure 100: User profile of John Lewis in the last year, November 2014
- Currys PC World struggles to build much emotion among its customers
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- Figure 101: User profile of Currys PC World in the last year, December 2014
- Carphone Warehouse appears in need of a refresh
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- Figure 102: User profile of Carphone Warehouse in the last year, December 2014
Amazon Europe
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- What we think
- In pursuit of convenience
- Amazon Prime offers more and gains members
- International underperforms
- Room for expansion in Europe
- Company background
- Company performance
- Growth slows in Europe
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- Figure 103: Amazon.com Inc: Group financial performance, 2009-14
- Sales mix
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- Figure 104: Amazon Europe: Estimated composition of sales, 2014
- Retail offering
Apple Retail
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- What we think
- Watch this space
- Experimenting within a narrow product portfolio
- Steady development of Apple Retail
- Company background
- Company performance
- Sales growth improves
- iPad and iPod see sales fall
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- Figure 105: Apple Retail: Group financial performance, 2008/9-2013/14
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- Figure 106: Apple Retail: Outlet data, 2008/9-2013/14
- Figure 107: Apple Retail: European stores, 2013-15
- Retail offering
AO World
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- What we think
- A clear strategy for growth …
- … and a growing reputation for good service
- Own-brand debut in TVs
- Germany brings a challenge
- Company background
- Company performance
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- Figure 108: Appliances Online: Group financial performance, 2012/13-2013/14
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- Figure 109: AO World: Divisional sales, £m, 2012/13-2013/14
- Retail offering
Argos
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- What we think
- Vision of the future
- Hub & spoke system turns stores into collection points
- More stores to get a digital makeover
- Electricals offer relatively upmarket
- Own brand
- Company background
- Company performance
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- Figure 110: Argos: Group financial performance, 2009/10-2013/14
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- Figure 111: Argos: Outlet data, 2009/10-2013/14
- Retail offering
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- Figure 112: Argos: Product mix by sales and numbers of items, 2013/14
Dixons Carphone
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- What we think
- The mobile networks
- Superstores
- High street stores
- International
- Company background
- Dixons
- Carphone Warehouse
- Dixons Carphone
- Company performance
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- Figure 113: Dixons Carphone: Group financial performance, 2009/10-2013/14
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- Figure 114: Dixons Carphone: Group financial performance, 2009/10-2013/14 (continued)
- Figure 115: Dixons Carphone: Outlet data, 2009/10-2013/14
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- Figure 116: Dixons Carphone: Outlet data, 2009/10-2013/14 (continued)
- Retail offering
- Range
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- Figure 117: Dixons Retail: UK sales mix, 2014 (est)
E-Square
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- What we think
- Company background
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- Figure 118: E-Square: Members and websites, by country of operation, 2015
- Company performance
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- Figure 119: E-Square: Members’ estimated retail sales, by country/region, 2011-14
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- Figure 120: E-Square: Members’ approximate store numbers, by country/region, 2011-14
- Denmark
- Finland
- France
- Germany
- Greece
- Italy
- Portugal
- Spain
- UK
- Ukraine
Euronics International
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- What we think
- Company background
- Company performance
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- Figure 121: Euronics International: Group financial performance, 2009-2014
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- Figure 122: Euronics International: Outlet data, 2009-2014
- Figure 123: Euronics International: Outlet data, 2008/9-2012/13 (continued)
- Retail offering
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- Figure 124: Euronics: members, countries and trading names, 2015
Maplin Electronics Ltd
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- What we think
- Increased brand awareness
- Improved web platform
- Bridging the gap between the online and offline experience
- Drones and toys
- New airport store format
- Company background
- Company performance
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- Figure 125: Maplin Electronics Ltd: Group financial performance, 2009-2013
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- Figure 126: Maplin Electronics Ltd: Outlet data, 2009-2014
- Retail offering
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