The electrical and electronic goods market is very diverse, ranging from televisions and tablets to household appliances and personal care devices. And the performances of these different segments are tied to very different factors – from the housing market to innovation-fuelled deflation.

This report considers the major sub-categories within electrical goods retailing. We provide segment forecasts to 2019 for: household appliances, audio-visual goods, computing and telecoms products and personal care appliances, as well as the total market.

Similarly, the market is served by a diverse range of retailers, from supermarkets such as Tesco and Asda through specialists such as Currys-PC World to internet-only retailers such as and Amazon.

This report addresses the diverse types of retailers in the market in sections such as Online, Leading Specialist Retailers, Leading Non-Specialist Retailers, Channels of Distribution and The Consumer – Where They Shop.

Our consumer survey this year asked:

  • Which categories of electrical/electronic products respondents had bought in the past year (comparable figures for one year earlier provide trend data)

  • Which retailers electrical goods shoppers had bought from in the past year (again, comparable figures for one year earlier provide trend data)

  • Which categories of electrical/electronic products consumers think they are likely to purchase in the next 12 months

  • Which factors are important when choosing where to buy electrical/electronic products

  • Perceptions of internet-only retailers versus retailers with stores – which attributes consumers think each is best for

  • Attitudes towards retailers of electrical/electronic goods – including statements on pricing and services.


These are the retail sectors included within our definition of electrical goods specialists.

Sector Standard Industrial Classification (SIC) code Definition
Electrical appliance specialists includes:
Audio-visual specialists 47.43 Specialises in the sales of radio and television equipment, audio and video equipment, CD, DVD etc. players and recorders.
Household appliance specialists 47.54 Specialises in sales of electrical household appliances.
Computing and telecoms specialists includes:
PC and telecoms specialists 47.41 Specialises in the sale of computers, computer peripheral equipment, video games consoles, non-customised software including video games.
Telecoms equipment specialists 47.42 Specialises in the sales of mobile telephones, mobile phones for motor vehicles, installation of mobile phones in vehicles, other telecoms equipment.

As noted above, this report provides forecasts for four segments of the market: household appliances, audio-visual goods, computing and telecoms products and personal care appliances, as well as the total market. The table below shows which categories are included within these segments.

Segment Category COICOP code Definition
Household appliances Major appliances whether electrical or not 05.3.1 Refrigerators, freezers and fridge-freezers; washing machines, dryers, drying cabinets, dishwashers, ironing and pressing machines; cookers, hobs, ranges, ovens and microwave ovens; air-conditioners, humidifiers, space heaters, water heaters, ventilators and extractor hoods; air-conditioners, humidifiers, space heaters, water heaters, ventilators and extractor hoods; vacuum cleaners, steam-cleaning machines, and other floor-cleaning machines; other major household appliances such as sewing machines, water softeners, etc. Includes: delivery and installation of the appliances when applicable. Excludes: appliances that are built into the structure of the building (capital formation).
Household appliances Small electric household appliances 05.3.2 Coffee mills, coffee-makers, juice extractors, can-openers, food mixers, deep fryers, meat grills, knives, toasters, ice cream makers, sorbet makers, yoghurt makers, hotplates, irons, kettles, fans, electric blankets, etc. Excludes: small non-electric household articles and kitchen utensils; weighing machines/scales.
Audio-visual and photographic equipment Audio visual and recording equipment 09.1.1 Television sets, DVD/video players and recorders, television aerials; radios; record players, tape players and recorders, cassette players and recorders, CD-players, personal stereos, stereo systems and their constituent units (amplifiers, speakers, etc), microphones and earphones.
Audio-visual and photographic equipment Photographic equipment 09.1.2 Still cameras, video cameras and camcorders, film and slide projectors, enlargers and film processing equipment, accessories (screens, viewers, lenses etc.); binoculars, microscopes, telescopes and compasses.
Computing and telecoms Information processing equipment 09.1.3 Personal computers including desktops, laptops and tablets; monitors, printers and miscellaneous accessories; computer software packages such as operating systems, applications, languages, etc; calculators.
Computing and telecoms Telephone and telefax equipment 8.2 Purchases of telephones, fax machines, telephone-answering machines and telephone loudspeakers; repairs. Excludes: services.
Personal care appliances Electric appliances for personal care 12.1.2 Electric razors and hair trimmers, hairdryers, curling tongs and styling combs, sunlamps, vibrators, electric toothbrushes etc; repairs.

Financial definitions

Financial definitions used are:

  • Sales: Turnover as reported by the company, excluding VAT.

  • Operating profits: pre-tax profits plus interest, less non-trading income such as the sale of fixed assets and any exceptional items, including provisions.

  • Pre-tax profits: the net trading profit after deducting all operating costs including depreciation and finance charges, but before deduction of tax, dividends and other appropriations.

  • Operating margin: operating profits as a percentage of sales.

Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queen’s Printer for Scotland.


In general, all company sales data are quoted excluding VAT.

Consumer spending data and sector sales data are quoted including VAT unless specifically stated otherwise.

VAT-exclusive consumer spending data is used to calculate market shares.

The UK reduced the standard rate of VAT from 17.5% to 15% on 1 December 2008, before increasing it to 17.5% on 1 January 2010 and 20% on 4 January 2011.

Sales per store, sales per sq m

Sales per store is calculated using the average number of trading outlets during the year.

Sales per sq m is the sales generated during the year divided by the average area traded from during that year.

One sq m = 10.76 sq ft.

Exchange rates

Where a retailer reports in euro, the following exchange rates have been used for conversion to pounds sterling. Where a retailer has a non-calendar year-end, the closest calendar year rate has been used.

2009 2010 2011 2012 2013 2014
€ to £ 0.89169 0.85902 0.8684 0.8111 0.8489 0.8073


B2B Business-to-Business
B2C Business-to-Consumer
C2C Consumer-to-Consumer
CAGR Compound Annual Growth Rate
CEO Chief Executive Officer
COICOP Classification of Individual Consumption According to Purpose
CPI Consumer Prices Index
e Mintel Estimate
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