Table of Contents
Executive Summary
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- The market
- Overseas going up, domestic going down
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- Figure 1: Domestic and overseas holiday volume, 2008-14
- Figure 2: Domestic and overseas holiday expenditure, 2008-14
- Market factors
- Macro-economic factors favour overseas revival
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- Figure 3: UK average weekly earnings (excl bonuses)* vs CPI inflation, percentage change year-on-year, January 2013-december 2014
- Figure 4: European Brent Crude Oil Spot Price (US$ per barrel), January 2014-January 2015*
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- Figure 5: Sterling exchange rate versus euro and US$, annual averages, 2009-14, and spot rate January 2015
- Companies, brands and innovation
- Budget long-haul and ultra-luxury
- Experiential luxury
- Hybrid Traveller
- ‘Affordable luxury’
- Sun enters online deals space
- The consumer
- Upmarket package
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- Figure 6: Approaches to spending on package holidays abroad, November 2014
- Independent jugglers
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- Figure 7: Approaches to spending on independent holidays abroad, November 2014
- Domestic sector has broadest spending patterns
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- Figure 8: Approaches to spending on UK accommodation, November 2014
- Save on fares, splurge in destination
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- Figure 9: Selected attitudes towards holiday spending, November 2014
- What we think
Issues and Insights
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- What is the likely impact of falling oil prices and a stronger Pound on holiday spending patterns?
- The facts
- The implications
- How do spending patterns differ between package and independent holidaymakers and what are the implications for the travel and tourism industry?
- The facts
- The implications
Trend Application
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- Trend: Minimize Me
- Trend: Slow It All Down
- Trend: Let’s Make a Deal
Market Drivers
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- Key points
- Consumers beginning to feel better off
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- Figure 10: GfK/NOP Consumer Confidence Index, January 2013 - December 2014
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- Figure 11: UK average weekly earnings (excl bonuses)* vs CPI inflation, percentage change year-on-year, January 2013-december 2014
- Oil price crash likely to boost travel abroad
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- Figure 12: European Brent Crude Oil Spot Price (US$ per barrel), January 2014-January 2015*
- Pound reaches seven-year high against euro
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- Figure 13: Sterling exchange rate versus selected currencies, annual averages, 2009-14, and spot rate January 2015
- End of staycation?
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- Figure 14: holidays, volume, expenditure and average price, 2008-14
- Highest spending age groups
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- Figure 15: Overseas holidays, expenditure per day*, by age and gender, 2013
- Figure 16: Domestic holidays, expenditure per day*, by age, 2013
- High spending short breakers
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- Figure 17: Overseas holidays, expenditure per day*, by holiday duration, 2013
- Figure 18: Domestic holidays, expenditure per day*, by holiday duration, 2013
- Premium versus budget destinations
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- Figure 19: Overseas holidays, number of visits, number of nights, expenditure and spend per night*, by destination, 2013
Innovation and Trends
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- Key points
- The hybrid traveller
- The luxury traveller
- ‘Affordable luxury’
- Premiumisation of traditional holidays
- Deal hunters
- Low income holidays
The Consumer – Holiday Taking
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- Key points
- Who goes where?
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- Figure 20: Destinations visited on holiday in the past 12 months, November 2014
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- Figure 21: Destinations visited on holiday in the past 12 months, by socio-economic group, November 2014
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- Figure 22: Destinations visited on holiday in the past 12 months, by household income, November 2014
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- Figure 23: Destinations visited on holiday in the past 12 months, by age group, November 2014
- The multiple holidaymaker
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- Figure 24: Single versus multiple holiday-taking in the past 12 months, by destination, November 2014
- How holidays are booked
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- Figure 25: Booking profile of overseas and domestic holidays taken in the past 12 months, November 2014
The Consumer – Holiday Types
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- Key points
- Beach and city are neck and neck
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- Figure 26: Types of holiday taken in the past 12 months, November 2014
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- Figure 27: Types of holiday taken in the past 12 months, by destination*, November 2014
- Who takes which type of holiday?
The Consumer – Holiday Spending: Transport, Accommodation & Car Hire
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- Key points
- Overall spending patterns
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- Figure 28: Approaches to holiday spending, November 2014
- Package holidaymakers abroad
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- Figure 29: Approaches to spending on package holidays abroad, November 2014
- Independent holidaymakers abroad
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- Figure 30: Approaches to spending on transport for holidays in Europe, November 2014
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- Figure 31: Approaches to spending on transport for holidays outside Europe, November 2014
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- Figure 32: Approaches to spending on accommodation abroad, November 2014
- UK domestic holidaymakers
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- Figure 33: Approaches to spending on UK accommodation, November 2014
- Single versus multiple holidaymakers
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- Figure 34: Approaches to holiday spending, single versus multiple holidaymakers per destination, November 2014
- Demographics of spending patterns
- Package holidays
- Independent holidays abroad: short-haul transport
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- Figure 35: Approaches to spending on transport for holidays in Europe, by gender, November 2014
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- Figure 36: Approaches to spending on transport for holidays in Europe, family versus non-family, November 2014
- Independent holidays abroad: long-haul transport
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- Figure 37: Approaches to spending on transport for holidays outside Europe, family versus non-family, November 2014
- Independent holidays abroad: accommodation
- UK holidays: accommodation
- Summary
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- Figure 38: Approaches to holiday spending, by age group, November 2014
- Spending approaches by holiday type
- The hybrid traveller: Mintel’s mix & match groups
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- Figure 39: demographic profiles of all independent holidaymakers abroad, versus ‘mix and match short-haul’ group and ‘mix and match long-haul’ group, November 2014
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- Figure 40: Holiday types taken in the past 12 months by all independent holidaymakers abroad, mix and match short-haul’ group and mix and match long-haul group, November 2014
- Mintel’s qualitative panel
- Holiday car hire spending
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- Figure 41: Approaches to spending on holiday car hire, November 2014
The Consumer – Other Holiday Spending
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- Key points
- Travellers prioritise spend on eating out
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- Figure 42: Approaches to other holiday spending, November 2014
- Holiday shoppers
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- Figure 43: Approaches to other holiday spending, by type of holiday booking, November 2014
The Consumer – Attitudes towards Holiday Spending
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- Key points
- Premium spending attitudes
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- Figure 44: Attitudes towards holiday spending, November 2014
- Budget spending attitudes
- The hybrid holidaymaker (continued)
- Premium versus Budget
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- Figure 45: Preference for longer budget versus shorter luxury holidays, by socio-economic group, November 2014
- Package more premium-oriented than independent travel
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- Figure 46: Attitudes towards holiday spending, by type of holiday booking, November 2014
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