“A falling oil price and strong Pound should generate freer spending on short-haul holidays in general. These factors are also likely to act as a further incentive for ‘mix and match’ or ‘hybrid’ travel behaviour – travellers who seek to economise as much as possible on the transport component of their holiday in order to trade up and spend more on accommodation or in the destination itself.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Holiday Taking
The Consumer – Holiday Types
The Consumer – Holiday Spending: Transport, Accommodation & Car Hire
The Consumer – Other Holiday Spending
The Consumer – Attitudes towards Holiday Spending
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Innovation and Trends
10th December 2015
“Voice activated search can take the hassle out of the cumbersome research and booking process. However, many consumers will want see images when booking. If brands can combine voice control, smart-TVs, artificial intelligence, and even virtual reality headsets, this can go a long way to simplifying the process while also ...
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What is the likely impact of falling oil prices and a stronger Pound on holiday spending patterns?
